Rohit Shetty

AI Marketing Enthusiast

Month: September 2023

Data Analytics and Business Intelligence: How to Make their Best Combinational Use?

Technology is ever-growing. Years ago, if you stood by the industrial trend then, it does not imply that you need not redefine it further. Being stuck with a single technology for years would exemplify stagnation. Picture this You are a…

Creating a Strong Brand Identity: A Synthesis of David Aaker’s Model and the Role of AI

David Aaker’s Model for Creating Brand Identity with AI David Aaker‘s model for creating brand identity is a four-perspectives framework that helps businesses to understand and manage their brand. The four perspectives are: How to use Aaker’s model to create…