In this episode of AI and Marketing, Rohit Shetty breaks down one of the most critical forces shaping modern marketing: the AI-driven attention economy. As digital platforms compete for limited human focus, attention has replaced impressions as the true currency of growth.
Rohit explains how artificial intelligence powers engagement loops through predictive algorithms, recommendation engines, and behavioral pattern analysis. He unpacks the psychology behind infinite scrolls, autoplay, and dopamine-driven micro-rewards, while addressing the ethical risks of manipulation and over-optimization.
Drawing from real-world examples like Headspace and Duolingo, Rohit outlines how marketers can use AI responsibly to design meaningful micro-moments, improve engagement quality, and build long-term trust. This episode is essential listening for marketing leaders who want to balance performance with integrity in an AI-first world
#AIMarketing #AttentionEconomy #EthicalMarketing #MarketingLeadership #ResponsibleAI #DigitalPsychology #TrustInAI
