Iron Your Marketing Strategy with Generative AI
Marketing has always been an essential component of any business. It plays a vital role in creating brand awareness, attracting new customers, and retaining existing ones. However; creating an effective marketing strategy can be a daunting task; especially in the…
Nostalgia Marketing
Nostalgia marketing is a marketing technique that has become increasingly popular in recent years. This marketing strategy is based on the idea that people often have fond memories of products, brands, and experiences from their past. By tapping into these…
Deterministic Data in Marketing Campaigns
Deterministic data plays a crucial role in marketing campaigns as it provides reliable and accurate information about customers and their behaviors. Deterministic data is data that can be directly linked to a particular individual or device, such as name, email…
Where does digital marketing go wrong?
There are several ways that digital marketing can go wrong. Listing below my my top 11 reasons which where #DigitalMarketing can go wrong: Lack of strategy: Without a clear strategy in place; it can be difficult to measure the success…
What type of content will work in 2023
It’s difficult to predict with certainty what types of content will be popular in 2023, as trends and tastes can change quickly. However, some types of content that have been consistently popular in recent years and are likely to continue…
Story telling with Power BI
Power BI is a powerful data visualization and reporting tool that allows you to create interactive dashboards, reports, and charts using a wide range of data sources. One way to use Power BI to tell a story is to create…
AI in Digital Marketing 2023
It is difficult to predict exactly how AI will be used in digital marketing in 2023; as the field is constantly evolving and new technologies and applications are being developed. However; it is likely that AI will continue to play…
3 RSA experiments to optimize your PPC campaigns
Testing for responsive search advertising (RSA) may be challenging yet beneficial. Many advertisers and marketers were dismayed when Google decided to relegate the extended text ad (ETA) to dinosaur extinction. But there are many chances available to individuals who are…
Six data-driven SEO strategies that optimize conversion rates
Explore the elements and outcomes that make data-driven SEO strategies the star of modern marketing – lots of stats and case studies included
Google Ads Announces Top 3 Priorities for 2022
Google Ads sheds light on their top three priorities for 2022: automation, measurement, and privacy. Learn how they’re tackling these topics
