3 Vital Elements to Build Your Brand Image via Responses on Social Media

Social media is one of the most important means of building your online brand image. There are many brands like Tesco, Sainsbury and Xbox who have upgraded their brand image with their unique way of responding. Good responses make your brand memorable, recallable and respectable. The more you react to your audience, the more likely you are to be successful. It’s time to make your brand stand out in the crowd with these three vital elements for online image building:

Tone of Responses

Yes! Your tone of responses matter a lot. It should complement your brand’s image. If you are a suit and blazer selling brand for businessmen and you respond the queries posted by your customers in a cool and funky tone, using slang words such as “hot” and “dude”, you are ridiculing your own brand. The best solution to it is to delegate different people to manage different channel. After sometime, a person working on a specific channel tends to specialize in it. Using the right tone can help to reflect the humane side of your brand, which is crucial aspect of creating a good image. Now days, customer wants to interact with humans, and not robots.

The Use of Words

Content has proven to be an effective medium of marketing. Whether it is online posts or responses; your use of words has a great impact. Your words need to be what the customer is expecting. Besides this, the words should be catchy and easy to understand because not all are well-versed with the language. Sometimes, you can use phrases and idioms to impress the customer. Avoid using sarcastic words since some respondents love to play around with words that are subtly satirical.

The Turnaround time

Maintaining a lower turnaround time is always going to be a vital element in building a brand image on social media. If a brand takes long hours to respond to a customer query, you are making your customer frustrated since “nobody likes waiting”. Customers post queries on social media for quick answers and if your brand cannot fulfill this expectation, then it really needs to work upon its online customer care services. The lower the turnaround time of responses, the better becomes the brand image. However, some brands have excelled in online customer care services.

Rohit Shetty

Rohit Shetty born and brought up in Mumbai is a Digital Marketer by profession and a writer and philanthropist by passion. Rohit started his career with First Step Publishing in Mumbai in 2011 as a Digital Marketer and excelled in the field of Publishing. With First Step Publishing, Rohit eliminated the cumbersome process of waiting for a writer to get published. With First Step Publishing, Rohit Shetty has been known for marching forward with some great titles and allowing first-time authors to find a platform and publish their content in a market space that focuses on branding a certain 'author' rather than scouring talent. In an interview with DNA, First Step Publishing has been reported to be one of the fast-growing publishing firms based in Mumbai. The firm has the tagline 'Paying Ways For New Writers' which is meant to reflect the motive with which it was founded. Rohit Shetty holds two National Records Records being Book With the Shortest Title " i " with Limca Book of Records Special Literature Edition and with India Book of Records as well. He holds the title of the Most Published poet of India in 2012 and 2013 with India Book Of Records and Unique World Records. Apart from writing, Rohit is also an active Philanthropist and works towards Education and Health sectors. Awards and Recognitions Nominated four times for India’s Fourth Highest Civilian Award Padma Shri in 2017, 2018, 2019 and 2020 2012: Rohit has been recognized for his work and felicitated at the Grand Finale of Mulund Fest in 2012 by MLC Mr Charan Singh Sapra and MPCC President Mr Manikrao Thackrey 2012 and 2013: Most Published Poet by India Book of Records 2015: Book with the Shortest Title from Limca Book of Records, India Book of Records 2018: Member of NITI Ayog Atal Movement of change and Mentor of Change 2019: Nominated by Social Samosa as 40 Under 40 Digital Marketers in India 2019: Rohit Digital Marketing Blog www.rohitnshetty.com ranked 13th Spot as India's Best Digital Marketing Blog by Expertido 2019: Rohit Digital Marketing Blog www.rohitnshetty.com was also Ranked in Top 50 India’s Best Digital Marketing Blog by Feedspot 2019: Received prestigious Dr APJ Abdul Kalam Memorial Award for work towards building the nation 2020: Global Brand Icon Awad by Brand Opus 2021: Rashtriya Prerna Award

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