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Microsoft Lists SEO as the Most Important Hard Skill for Marketers

A study published by Microsoft aims to identify the most crucial trends in marketing for the 2020s.

The study contains a section on trends in marketing skills, with lists of the most crucial skills for marketers over the next decade. on top of the list of important hard skills is internet internet internet search engine optimization.

Data from the study is based on a LinkedIn poll conducted by Microsoft with 600 global senior marketer participants.

According to survey results, the most crucial skills for marketers to have in the 2020s are the following.

Hard skills:

  • SEO
  • Data analysis
  • Copywriting
  • Behavioral analysis
  • Automation

Soft skills:

  • Creativity
  • Humility
  • Empathy
  • Adaptability
  • Transparency

Other Important Search Marketing Trends

Here are a few other insights from Microsoft’s report which are specifically related to search marketing.

Search advertisements that don’t lead to webpages

Microsoft suggests that a brand new form of search advertising might emerge which doesn’t direct users to webpages at all:

“Think of an interactive ad asking you to “Choose Your Own Adventure” then responding with additional interaction or next step based on your choice. In search, this kind of interaction could start to replace the practice of clicking on through to a webpage or content download.”

Media mashups and mutations

Microsoft predicts digital media platforms will consolidate to create new advertising offerings:

“Display + Native + Search will converge to build new on-line advertising solutions which were previously in siloes.”

Visual discovery

Another trend to watch for, according to Microsoft, is a search experience powered by visuals as opposed to text and links:

“We’re addicted to screens and our eyeballs are searching for a brand new thrill factor — one that takes us beyond links and text, and is powered by images… How easy would it be if you take a picture of something you want as opposed to attempting to search for it using words?“

If you’re reading this you’re likely ahead of the curve already with regards to Search engine optimization. You can enhance that skillset and remain an asset to clients with proficiency in either of the other top skills.

For instance, Search engine optimization and data analysis practically go hand-in-hand, as interpreting data is essential for measuring the success of a campaign. Adding a skill like behavioural analysis might be the next step, as it’ll assist with understanding not only what users are doing by why they’re doing it.

Automation comes into play to some extent in Search engine optimization, though not just as much as copywriting does. Sites need textual content in order to rank in search results page, and good copywriting skills could make the distinction between a user staying on the site or abandoning it.

Read the complete Report Here

Rohit Shetty

Rohit Shetty born and brought up in Mumbai is a Digital Marketer by profession and a writer and philanthropist by passion. Rohit started his career with First Step Publishing in Mumbai in 2011 as a Digital Marketer and excelled in the field of Publishing. With First Step Publishing, Rohit eliminated the cumbersome process of waiting for a writer to get published. With First Step Publishing, Rohit Shetty has been known for marching forward with some great titles and allowing first-time authors to find a platform and publish their content in a market space that focuses on branding a certain 'author' rather than scouring talent. In an interview with DNA, First Step Publishing has been reported to be one of the fast-growing publishing firms based in Mumbai. The firm has the tagline 'Paying Ways For New Writers' which is meant to reflect the motive with which it was founded. Rohit Shetty holds two National Records Records being Book With the Shortest Title " i " with Limca Book of Records Special Literature Edition and with India Book of Records as well. He holds the title of the Most Published poet of India in 2012 and 2013 with India Book Of Records and Unique World Records. Apart from writing, Rohit is also an active Philanthropist and works towards Education and Health sectors. Awards and Recognitions Nominated four times for India’s Fourth Highest Civilian Award Padma Shri in 2017, 2018, 2019 and 2020 2012: Rohit has been recognized for his work and felicitated at the Grand Finale of Mulund Fest in 2012 by MLC Mr Charan Singh Sapra and MPCC President Mr Manikrao Thackrey 2012 and 2013: Most Published Poet by India Book of Records 2015: Book with the Shortest Title from Limca Book of Records, India Book of Records 2018: Member of NITI Ayog Atal Movement of change and Mentor of Change 2019: Nominated by Social Samosa as 40 Under 40 Digital Marketers in India 2019: Rohit Digital Marketing Blog ranked 13th Spot as India's Best Digital Marketing Blog by Expertido 2019: Rohit Digital Marketing Blog was also Ranked in Top 50 India’s Best Digital Marketing Blog by Feedspot 2019: Received prestigious Dr APJ Abdul Kalam Memorial Award for work towards building the nation 2020: Global Brand Icon Awad by Brand Opus 2021: Rashtriya Prerna Award

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