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Scope of Digital Marketing in India

Scope of Digital Marketing in India

Before we understand the scope of digital marketing in India let’s understand about the industry. Digital online marketing is a marketing method to advertise merchandise in online. In simple terms, we may say that we’re promoting our goods to customers that are currently utilizing the world wide web. Many concepts of traditional marketing are applicable to digital marketing. In each age, marketing has evolved based upon what the consumer is currently utilizing. If you return in history, you can see that at times when customers utilized Radio hence it gave birth to radio advertising and promotion.

Next, we got a boom of televisions, it’s one of the popular device which enabled the organizations to reach the mass audience with TV ads. Even today Television advertising is among the most used advertising approaches for companies. Since the boom of Web, more clients started utilizing the world wide web. This gave birth to a brand new age of marketing initially called as Web marketing, which is called as Digital Marketing. To comprehend the reach of Digital Online Marketing at Future we must understand its benefits and how it is able to sustain over the amount of time before we get a fresh generation of communication.

Why companies use digital marketing?

Blog - Scope of Digital marketing in India Web Users: As per the internet usage stats, as of July 2016, 40 percent of the world’s population is utilizing the world wide web. 3.42 Billion Users. The total number of consumers In 1995 was less than 1 percent of world population. As per the aforementioned stats in the next few years more customers will be connected to the world wide web. This will give more opportunities for digital marketers to reach the target audience internationally.

Mobile Phones: majority of the users globally today use cellular phones for communication. As a report 4.77 billion mobile phone users globally, that will increase to 5.07 billion by 2019. Today’s bulk of phones are mobile phones with net access, allowing to customers to connect with businesses anytime & anywhere.

Target audience: In traditional marketing strategies, it’s quite tricky to advertise to the target audience with demographics & details. Hence the majority of the marketing approaches were targeted @ mass marketing of the item.

Today with digital marketing we have so many customized & personalized approaches to target the audience exclusively. Ex: Today we may attain an audience by Location, age, gender, education, interests, personal info etc. In fact, we’ve many advanced approaches target a very specific audience. Low Cost and High Return on investment! Majority small and medium-sized enterprises rely mainly on digital online marketing approaches.  Because of its low price and a high return on investment.

What’s its scope of marketing in India for professionals

Since we know that Digital Marketing industry is increasing, which attracts more opportunities to professionals in this industry. As a Digital Marketer you will receive the following opportunities .

  • Digital marketing strategist
  • Digital marketing executive
  • SEO analyst
  • Social media specialist
  • Google AdWords specialist
  • Email marketing specialist
  • Web Analyst
  • Online reputation manager

You can choose from many specialized job roles as a Digital Marketer. You can become a professional blogger, Youtuber, Earn from Affiliate Marketing and Adsense or start off your own marketing agency. Therefore to conclude there are various aspects of Digital Marketing and hence you just need to select your part of the stream.


Rohit Shetty

Rohit Shetty born and brought up in Mumbai is a Digital Marketer by profession and a writer and philanthropist by passion. Rohit started his career with First Step Publishing in Mumbai in 2011 as a Digital Marketer and excelled in the field of Publishing. With First Step Publishing, Rohit eliminated the cumbersome process of waiting for a writer to get published. With First Step Publishing, Rohit Shetty has been known for marching forward with some great titles and allowing first-time authors to find a platform and publish their content in a market space that focuses on branding a certain 'author' rather than scouring talent. In an interview with DNA, First Step Publishing has been reported to be one of the fast-growing publishing firms based in Mumbai. The firm has the tagline 'Paying Ways For New Writers' which is meant to reflect the motive with which it was founded. Rohit Shetty holds two National Records Records being Book With the Shortest Title " i " with Limca Book of Records Special Literature Edition and with India Book of Records as well. He holds the title of the Most Published poet of India in 2012 and 2013 with India Book Of Records and Unique World Records. Apart from writing, Rohit is also an active Philanthropist and works towards Education and Health sectors. Awards and Recognitions Nominated four times for India’s Fourth Highest Civilian Award Padma Shri in 2017, 2018, 2019 and 2020 2012: Rohit has been recognized for his work and felicitated at the Grand Finale of Mulund Fest in 2012 by MLC Mr Charan Singh Sapra and MPCC President Mr Manikrao Thackrey 2012 and 2013: Most Published Poet by India Book of Records 2015: Book with the Shortest Title from Limca Book of Records, India Book of Records 2018: Member of NITI Ayog Atal Movement of change and Mentor of Change 2019: Nominated by Social Samosa as 40 Under 40 Digital Marketers in India 2019: Rohit Digital Marketing Blog ranked 13th Spot as India's Best Digital Marketing Blog by Expertido 2019: Rohit Digital Marketing Blog was also Ranked in Top 50 India’s Best Digital Marketing Blog by Feedspot 2019: Received prestigious Dr APJ Abdul Kalam Memorial Award for work towards building the nation 2020: Global Brand Icon Awad by Brand Opus 2021: Rashtriya Prerna Award

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