Deterministic data plays a crucial role in marketing campaigns as it provides reliable and accurate information about customers and their behaviors. Deterministic data is data that can be directly linked to a particular individual or device, such as name, email…

There are several ways that digital marketing can go wrong. Listing below my my top 11 reasons which where #DigitalMarketing can go wrong: Lack of strategy: Without a clear strategy in place; it can be difficult to measure the success…

It’s difficult to predict with certainty what types of content will be popular in 2023, as trends and tastes can change quickly. However, some types of content that have been consistently popular in recent years and are likely to continue…

Power BI is a powerful data visualization and reporting tool that allows you to create interactive dashboards, reports, and charts using a wide range of data sources. One way to use Power BI to tell a story is to create…

It is difficult to predict exactly how AI will be used in digital marketing in 2023; as the field is constantly evolving and new technologies and applications are being developed. However; it is likely that AI will continue to play…

Testing for responsive search advertising (RSA) may be challenging yet beneficial. Many advertisers and marketers were dismayed when Google decided to relegate the extended text ad (ETA) to dinosaur extinction. But there are many chances available to individuals who are…

Explore the elements and outcomes that make data-driven SEO strategies the star of modern marketing – lots of stats and case studies included

Google Ads sheds light on their top three priorities for 2022: automation, measurement, and privacy. Learn how they’re tackling these topics

John Mueller says keyword-based domains are limiting and provide no SEO bonus. He then offered ideas for the best domains

Find out which schema types are most prominent across industries including travel, education, home improvement, health care, and finance. With so much content to process, search engines prefer data on a website to be structured in a way that helps…