Will AI Take Over Data Analytics?
Artificial intelligence (AI) is rapidly changing the world, and the field of data analytics is no exception. AI-powered tools are already being used to automate many of the tasks that data analysts traditionally perform, such as data cleaning, data preparation,…
The Synergy Between AI and Data Analytics: A Human-Centric Perspective
Introduction In the ever-evolving landscape of technology, artificial intelligence (AI) has emerged as a transformative force across various industries. One area that has witnessed a profound impact is data analytics. The question on many minds is: Will AI take over…
GA4 – Pairing Goal Tracking with Expectations
The transition to GA4 presents a unique opportunity to reevaluate your client objectives and how you monitor the success of their campaigns. As we’ve moved from Universal Google Universal Analytics to GA4; the meticulous process of adapting tracking metrics to…
Iron Your Marketing Strategy with Generative AI
Marketing has always been an essential component of any business. It plays a vital role in creating brand awareness, attracting new customers, and retaining existing ones. However; creating an effective marketing strategy can be a daunting task; especially in the…
Deterministic Data in Marketing Campaigns
Deterministic data plays a crucial role in marketing campaigns as it provides reliable and accurate information about customers and their behaviors. Deterministic data is data that can be directly linked to a particular individual or device, such as name, email…
Story telling with Power BI
Power BI is a powerful data visualization and reporting tool that allows you to create interactive dashboards, reports, and charts using a wide range of data sources. One way to use Power BI to tell a story is to create…
