Youtube Advertising and metrics
<h1><a href=”http://www.youtube.com”>Youtube</a> Advertising and metrics</h1> To find the right metric of your marketing campaign activities you need to act on the following three steps Step 1: Determine your campaign Step 2: Find the KPI’s that measure your goal Step 3: Choose the marketing solution that drives that goal Step 1 Define your campaign’s primary marketing goal Brands are usually out to increase awareness and consideration — and ultimately drive sales. And most marketers agree their target audience fits into one of three categories: unfamiliar with your product, on the fence about your product, or ready to act. So the way to define your campaign’s primary goal is to know where your audience is in their purchase journey and choose the goal that helps them to the next step. They are unfamiliar with your product / Service: Goal – Awarness They are on the fence about your product: Goal – Consideration They are ready to act: Goal – Action Step 2 Find the KPIs that measure your goal “How many views mean my video is successful?” When it comes to measuring a video ad’s success, views aren’t always the best way to track progress against a brand’s unique goals. The more useful question is “Which key performance indicators (KPIs) should we be tracking to understand if our video campaign is successful?” Once you‘ve determined your marketing goal, answering this question gets easy. Here are a few KPIs you can capture with Google’s video products and the marketing goals each can monitor. Awareness Stage Views Impressions Unique users Awareness lift Ad recall lift <h4><strong>Consideration Stage</strong></h4> View-through rate Watch time Favorability lift Consideration lift Brand interest lift <h4><strong>Action Stage</strong></h4> Clicks Calls Sign-ups App installs Purchase intent lift Sales <strong>Step 3</strong> Choose the video solutions that drive your goals Your campaign’s marketing goals tell you which KPIs matter — the ones that tell you if you’re achieving what you set out to do. Here are the video ad formats mapped to the campaign goals they accomplish: Goal: Build awareness People are changing how they discover, learn about, and choose brands on their own agenda thanks to constantly connected technology. Consumers are no longer easily reached through traditional media alone. Google is uniquely able to drive powerful results by helping you find your most valuable audience and build brand awareness with compelling formats like these: Bumper ads Bumper ads are bite-sized, six-second, non-skippable, in-stream video ads built with a mobile audience in mind. They aim to surprise users with brevity and delight advertisers with extended campaign reach and brand results. Mastheads Mastheads allow you to showcase your brand at YouTube’s entry point with 100 percent share of voice, offering country and device targeting options across both mobile and tablets. Goal: Influence consideration TrueView video ads drive audience consideration by enabling viewers to opt in to more engaging ads delivered in more places Viewers Opt-in Viewers must choose to watch TrueView video ads, so you know they had some interest. More Engaging TrueView ads can be longer than 30 seconds, unlike other formats. So you can deploy more engaging product demos, customer testimonials, and how-to product demonstrations. More Reach TrueView ads can appear on YouTube and video partners on the Google Display Network. The TrueView video solution comes in two formats: TrueView in-stream and TrueView discovery. TrueView in-stream ads TrueView in-stream ads show at the start of videos on YouTube and on video publisher sites, games, and apps on the Google Display Network. You pay when a viewer watches 30 seconds of your video (or the duration if it’s shorter than 30 seconds) or interacts with your video, whichever comes first. TrueView discovery ads TrueView discovery ads reach people at moments of discovery, when they’re searching on YouTube or browsing videos on YouTube and across the web. They can appear: next to YouTube videos, on YouTube search results, on the YouTube homepage, on video plays on YouTube channels and watch pages, and on publisher sites and apps across the Google Display Network. And you only pay when viewers click to start watching your video. Goal: Drive action TrueView allows you to convert engagement to action with interactive features, including driving app installs, product purchases, and website visits. Here are some of the features and common actions TrueView can help drive: Cards Cards increase engagement with your video ad or brand by showcasing product or service features within a video. And they generate follow-on channel engagement with promotions. Call-to-action overlays Call-to-action overlays are engaging features that show over your video and drive clicks to your site. Shopping cards Shopping cards encourage viewers to buy your products by showing listings with product details from your linked Merchant Center account. They also connect viewers to products they’ve already viewed or that are related to the video they’re watching. TrueView for mobile app installs TrueView for mobile app installs drive visits to your mobile app and increase conversions by showing video ads to people who are interested in content related to your app. They encourage viewers to take an action, such as installing an app. Read More To read more on Digital Marketing tips by Rohit Shetty <a href=”http://www.rohitnshetty.com/blog/category/digital-marketing” target=”_self” role=”button”> Click Here </a>
GDPR Checklist
<h1>Are you GDPR Ready?</h1> Since every business is different and the GDPR takes a risk-based approach to data protection, companies should work to assess their own data collection and storage practices (including the ways they use Various marketing and sales tools, seek their own legal advice to ensure that their business practices comply with the GDPR. In determining your next steps, here are some of the questions you should consider. The Assessment The GDPR Project Plan The Procedure and Controls The Documentation The Assessment What personal data do we collect/store? Have we obtained it fairly? Do we have the necessary consents required and were the data subjects informed of the specific purpose for which we’ll use their data? Were we clear and unambiguous about that purpose and were they informed of their right to withdraw consent at any time? Are we ensuring we aren’t holding it for any longer than is necessary and keeping it up-to-date? Are we keeping it safe and secure using a level of security appropriate to the risk? For example, will encryption or pseudonymisation be required to protect the personal data we hold? Are we limiting access to ensure it is only being used for its intended purpose? Are we collecting or processing any special categories of personal data, such as ‘Sensitive Personal Data’, children’s data, biometric or genetic data etc. and if so, are we meeting the standards to collect, process and store it? Are we transferring the personal data outside the EU and if so, do we have adequate protections in place? The GDPR Project Plan Have we put a project plan together to ensure compliance by the May 2018 deadline? Have we secured buy-in at executive level to ensure we have the required resources and budget on hand to move the project forward? Do we require a Data Privacy Impact Assessment? Do we need to hire a Data Privacy Officer? Are we implementing a policy of ‘Data Protection by Design and Default’ to ensure we’re systematically considering the potential impact that a project or initiative might have on the privacy of individuals? Have we considered how we handle employee data in our plan? The Procedures and Controls Are our Security team informed to ensure they’re aware of their obligations under the GDPR and do they have sufficient resources to implement any required changes or new processes? Do we have procedures in place to handle requests from data subjects to modify, delete or access their personal data? Do these procedures comply the new rules under the GDPR? Do we have security notification procedures in place to ensure we meet our enhanced reporting obligations under the GDPR in case of a data breach in a timely manner? Are our staff trained in all areas of EU data privacy to ensure they handle data in a compliant manner? Do we review and audit the data we hold on a regular basis? The Documentation Do we have a Privacy Policy in place and if so, do we need to update it to comply with the GDPR? Do we have a defined policy on retention periods for all items of personal data, from customer, prospect and vendor data to employee data? Is it compliant with the GDPR? Are our internal procedures adequately documented? If we’re a data processor, have we updated our contracts with the relevant controllers to ensure they include the mandatory provisions set out in Art. 28 of the GDPR? In cases where our third party vendors are processing personal data on our behalf, have we ensured our contracts with them have been updated to include those same processor requirements under the GDPR? Disclaimer This legal information is not the same as legal advice, where an attorney applies the law to your specific circumstances, so we insist that you consult an attorney if you’d like advice on your interpretation of this information or its accuracy. In a nutshell, you may not rely on this paper as legal advice, nor as a recommendation of any particular legal understanding. Read More on GDPR Read More on my understanding of GDPR <a href=”http://www.rohitnshetty.com/blog/category/gdpr/” target=”_self” role=”button”> Click Here </a>
The most important changes under the GDPR
Most Important Changes under GDPR The most important changes under the GDPR can be categorized into 4 major points Individual Rights Internal Procedures Supervisory Authorities Scope Accountability and Penalties [su_spoiler title=”Individual Rights”]Consent Whenever a data subject is about to submit their personal information the data controller (usually a company) has to make sure the data subject has given their consent. The GDPR steps up the standard for disclosures when obtaining consent, as it needs to be “freely given, specific, informed and unambiguous,” with controllers using “clear and plain” legal language that is “clearly distinguishable from other matters”. Controllers will also be required to provide evidence that their processes are compliant and followed in each case. Previously, under the DPD, consent could be inferred from an action or inaction in circumstances where the action or inaction clearly signified consent. Thus, the Directive left open the possibility of “opt-out” mechanism. However that will change under the GDPR which requires the data subject to signal agreement by “a statement or a clear affirmative action.” Essentially, your customer cannot be forced into consent, or be unaware that they are consenting to processing of their personal data. They must also know exactly what they are consenting to and they must be informed in advance of their right to withdraw that consent. Obtaining consent requires a positive indication of agreement – it cannot be inferred from silence, pre-ticked boxes or inactivity. This means that informing the user during the opt in is becoming more important in the future. New Rights for Individuals The regulation also builds in two new rights for data subjects: a “right to be forgotten” that requires controllers to alert downstream recipients of deletion requests and a “right to data portability” that allows data subjects to demand a copy of their data in a common format. These two rights will now make it easier for users to request that any information stored should be deleted or that information that has been collected should be shared with them. Access Requests Data subjects always had a right to request access to their data. But the GDPR enhances these rights. In most cases, you will not be able to charge for processing an access request, unless you can demonstrate that the cost will be excessive. The timescale for processing an access request will also drop to a 30 day period. In certain cases, organisations may refuse to grant an access request, for example where the request is deemed manifestly unfounded or excessive. However, organisations will need to have clear refusal policies and procedures in place, and demonstrate why the request meets these criteria.[/su_spoiler] [su_spoiler title=”Procedure”]Privacy by Design and DPIA There are several new principles for entities that handle personal data, including a requirement to build in data privacy “by design” when developing new systems and an obligation to perform a Data Privacy Impact Assessment (DPIA) when processing using “new technologies” or in risky ways. A DPIA is the process of systematically considering the potential impact that a project or initiative might have on the privacy of individuals so that potential privacy issues can be identified before they arise, giving the organisation time to come up with a way to mitigate them before the project is underway. Data Privacy Officer On the security side, the GDPR will require many businesses to have a Data Privacy Officer (DPO) to help oversee their compliance efforts. Organisations requiring DPOs include public authorities, organisations whose activities involve the regular and systematic monitoring of data subjects on a large scale, or organisations who process what is currently known as sensitive personal data on a large scale. While the GDPR currently preserves the DPD’s approved methods for ensuring “adequacy” when transferring personal data to third countries (including the Privacy Shield and the Model Clauses), DPOs will also be helpful in overseeing a controller’s relationships with vendors who process and store personal data, helping to review vendors’ security practices and inform vendors of data subject requests. Contracts & Privacy Documentation Since the GDPR is all about transparency and fairness, Controllers and Processors will need to review their Privacy Notices, Privacy Statements and any internal data policies to ensure they meet the requirements under the GDPR. If a Controller engages third party vendors to process the personal data under their control, they will need to ensure their contracts with those Processors are updated to include the new, mandatory Processor provisions set out in Article 28 of the Regulation. Similarly, Processors should consider what changes they’ll need to make to their customer contracts to be GDPR ready by May 2018.[/su_spoiler] [su_spoiler title=”Supervisory Authorities”]One-Stop Shop One particular item in the GDPR should serve to make the lives of these DPOs easier: the GDPR’s new “one stop shop” provision, under which organizations with offices in multiple EU countries will have a “lead supervisory authority” to act as a central point of enforcement so they don’t struggle with inconsistent directions from multiple supervisory authorities. Reporting Breaches The GDPR contains a new requirement that controllers must notify their country’s supervisory authority of a personal data breach within 72 hours of learning of it, unless the data was anonymised or encrypted. In practice this will mean that most data breaches must be reported to the DPC. Breaches that are likely to bring harm to an individual – such as identity theft or breach of confidentiality – must also be reported to the individuals concerned.[/su_spoiler] [su_spoiler title=”Scope, Accountability and Penalties”]Scope While the current legislation, the 1995 EU Data Protection Directive, governs entities within the EU, the territorial scope of the GDPR is far wider, in that it will also apply to non-EU businesses who market their products to people in the EU or who monitor the behavior of people in the EU. In other words, even if you’re based outside of the EU but you control or process the data of EU citizens, the GDPR will apply to you. Accountability This new concept will require Controllers and Processors to be able
Types of Email Marketing
Email Marketing Email marketing is a practical, low-cost marketing tool that combines convenience with technology. It provides small business owners with the ability to reach more customers, which in turn can result in increased sales. Email became probably the most famous forms of communication. That breaks down to 2.8 million e-mails sent every second. These numbers are tremendous, but not surprising whenever you consider how significant the mail in all types has been through history. In this article. Email became an important tool for promotion, when the US Postal Service created a postal network in the 1840 s. Connecting with people through the mailboxes allowed companies to provide customized advertising messages to specific segments of the consumer base. Catalogs, brochures, coupons and governmental appeals all pour across the postal service on a regular basis. – But since the cost of printing and postage has risen, the efficacy of advertising throughout the email has diminished. Businesses now must pay more while seeing smaller yields. This is exacerbated by the reality that new communication programs offer a lot of the same services which standard mail does. Even though direct mail marketing hasn’t disappeared by any means, it’s been on the decline for many years. As advertisers have shifted increasingly more of their attempts on-line, they’ve tried to find ways to utilize the approaches developed print advertising in new on-line surroundings. Vast majority of the traffic once managed by the postal service now occurs over e-mail, developing a brand-new technique of direct advertising. Today, the average marketer sends 64 e-mails to their clients every year. Email marketing is, quite simply, utilizing the tools of e-mail to deliver advertising messages. The vast majority of Web users have e-mail accounts that permit them to receive an almost infinite number of messages immediately. According to a poll conducted by Pew Internet, 82% of U.S. Adults use the Internet, and e-mail is among the fastest, cheapest and simplest ways for marketers to connect with clients. Email is an incredibly flexible tool which can accommodate a wide selection of messages. Ads can be very simple, or they can be flashy, multi-media packages. The aesthetic of the ad depends on the company and the product for sale. Some advertisements are text while others include images, video, and long lists of links. Email may accommodate almost any message a marketer wants to send. For example, UrbanDaddy.com, a nightlife web site, ran an extremely successful e-mail advertising campaign by including large, eye catching images in the header of the email. The images were aimed toward a young male demographics and gave the e-mail context. They encouraged the reader to scroll down and interact with the sales messages contained within the body of the email. – Among the greatest benefits of e-mail advertising is which it allows marketers to send targeted messages. Print, radio and TV advertisements are broadcast indiscriminately and frequently reach consumers who’ve no interest in the product offered. Read More on Digital Marketing by Rohit Shetty:
Calls to Action to Use in Email Marketing Campaigns
45 Calls to Action to Use in Email Marketing Campaigns When you create an email marketing campaign, one of the most important components is the call to action or CTA. A call to action grabs a subscriber’s attention and encourages him or her to act. For this action-packed post, i’ve curated 45 calls to action, broken out by category, plus Read More on our five tips to help you use calls to action effectively in your email marketing campaigns and Types of Email Marketing for your successful campaigns. I have defined the CTAs as per the category as follows CTAs that encourage a purchase Shop now Save today Buy now Buy now. Pay later. Yes! I want one. CTAs for the holidays Find holiday gifts Shop Santa’s favorites Order now. Get it before Christmas. Spread holiday cheer This the Season. Donate now. CTAs for content Learn more Read more Curious? Read on Download now Keep reading CTAs for video Watch now See the crazy video Hear from our CEO Hear her story See the difference you make CTAs for events Reserve your seat Register now I’m coming! I’ll be there! Count me in! CTAs for service-based businesses Book your next appointment Start your free trial Upgrade now Yes! I want a free upgrade. Make me a VIP CTAs that focus on results Find out how See how your business benefits Get results now Start now. Get results. I’m ready to see a change CTAs to collect feedback Complete our 5-minute survey Take a survey Leave a review Give us your feedback Let us know how we did CTAs for social media Follow us Stay connected on social Like us on Facebook Tweet us at
After Effects of a Data Breach
After Effects of a Data Breach Cyber attackers usually attack consumer data-centric industries. The data exfoliated can be used to extort money from the company or be sold in the black market. Most organizations have no idea how data breaches can cost so much, but when you join the dots the picture becomes clear. Five Costs associated with a data breach is listed below. Business Disruption: Data breaches accounts for nearly 40 percent of the total costs considering the loss of employee productivity. Loss of Customer As a common mindset of customers is that they will not like to be associated with a company that has a recent or a history of data breaches. Regulatory Fines Fines can vary from the various compliance guidelines. As a result of these fines nearly 80% of the SMB’s close their businesses. Legal Implications Just not loss of customer’s legal implications follows with Data Breaches. Some companies have had to pay upwards of $10 million to settle and those costs don’t include charges paid to their legal teams. Financial losses Once attackers breach your network, they may be able to obtain access to your financial accounts to wire money to accounts they control. This can contribute to direct financial loss. Indirect financial losses are many and would also lead to bankruptcy as well.
Signs that you will be promoted this year
Signs that you will be promoted this year Opinion starts to matter If you are frequently being asked for inputs on crucial work matters it is a sign that people respect your wisdom and experience and they think you are ready to take the leap. Regular recognitions When you start getting frequent ‘kudos’ emails and you are even praised publically, more often, it signals that the management is thinking to offer you a promotion soon Meeting Invitations: When you are being called into important meetings, which you were earlier not part of, it signals that your manager might be thinking of moving you up in the hierarchy. Promotion of boss When your boss moves up, it is a crucial opportunity for you to advance in the organisation. A promotion in this case is even more evident if you have worked closely with your boss. Role upgrading When you start doing more senior-level and your role is functionally upgraded that means you are considered a good candidate for a promotion. To read by blogs on Career CLICK HERE Additional Read: 5 Signs that you might be fired. For the above scenario you always have Naukri.com
SEO Checklist 2018
SEO Checklist 2018: Your Quick Checklist for On-Page Optimization Here are a few points that needs to be checked while performing an SEO On-Page Optimization of your website. These points will help your website achieve a better ranking score on google. You have at least 500 words of relevant and fresh content free misspellings and poor grammar. Your target search phrase is included in either the page headline or sub headline Repeat your target search phrase 3 – 10 times within body copy. Make sure your copy is reader friendly. Don’t over-saturate your content with your search phase or you’ll be downgraded to spam by Google Your page should include relevant images and captions that help illustrate the target search phrase. The content and resources on your page should be informational or inspiring that visitors can’t help themselves but to share and post elsewhere. Your page should include user discussions or reviews, as active visitor interaction is scored higher than static pages Your Quick Checklist for Meta Optimization URL: Your target search phrase is included in the page URL Title page: Your HTML title copy includes your search phrase and is less than 70 characters Meta Description Tag: Your page includes a meta description that includes your search phrase and is no longer than 160 characters Image alt text: The image alt text includes your search phrase Links from copy: Your page includes relevant links to other pages on your site For More easy tips and tricks you can browse through my blog CLICK HERE Follow me on Facebook Twitter
5 Signs That Show You Might Be Fired
In corporate life beware of the five signs that might be signals that you might get fired. We all know that our bosses are tough nut to crack. So Follow this link to know more as how to handle Difficult bosses. In the meanwhile beware of the following signs that shows you might be fired soon! 1. Work Taken Away A co-worker is given all your clients and accounts and elevated to a senior profile. His word and insights are given more important than yours. 2. You are left out Office communication with you decreases gradually. The decision makers do not want to include you in meeting, client calls. 3. The Sudden Silence There’s a certain whiff around you and you can feel it too! The rumour mills go on a pause mode when you walk in. 4. You Don’t matter Nobody cares if you walk in late, sit in cafeteria for whole day or sleep in your car parked in office parking. 5. Trust deficit The boss talks about company profits nose diving in company blog and every other coffee break and mentions about talent crunch in your team particularly.