The Synergy Between AI and Data Analytics: A Human-Centric Perspective
Introduction In the ever-evolving landscape of technology, artificial intelligence (AI) has emerged as a transformative force across various industries. One area that has witnessed a profound impact is data analytics. The question on many minds is: Will AI take over…
GA4 – Pairing Goal Tracking with Expectations
The transition to GA4 presents a unique opportunity to reevaluate your client objectives and how you monitor the success of their campaigns. As we’ve moved from Universal Google Universal Analytics to GA4; the meticulous process of adapting tracking metrics to…
Unlocking the Future of Talent Acquisition: Recruitment Marketing with Generative AI
Introduction Recruitment has always been a critical aspect of business growth, and as technology continues to evolve, the way companies attract and engage potential candidates is also undergoing a transformation. One revolutionary approach that has gained significant attention is Recruitment…
Generative AI in Digital Marketing: Expectations vs Reality
Introduction In recent years, the emergence of artificial intelligence (AI) has revolutionized various industries, including digital marketing. One particularly promising aspect of AI in this field is generative AI; which refers to the use of AI algorithms to create original…
Iron Your Marketing Strategy with Generative AI
Marketing has always been an essential component of any business. It plays a vital role in creating brand awareness, attracting new customers, and retaining existing ones. However; creating an effective marketing strategy can be a daunting task; especially in the…
Nostalgia Marketing
Nostalgia marketing is a marketing technique that has become increasingly popular in recent years. This marketing strategy is based on the idea that people often have fond memories of products, brands, and experiences from their past. By tapping into these…
Deterministic Data in Marketing Campaigns
Deterministic data plays a crucial role in marketing campaigns as it provides reliable and accurate information about customers and their behaviors. Deterministic data is data that can be directly linked to a particular individual or device, such as name, email…
Where does digital marketing go wrong?
There are several ways that digital marketing can go wrong. Listing below my my top 11 reasons which where #DigitalMarketing can go wrong: Lack of strategy: Without a clear strategy in place; it can be difficult to measure the success…
What type of content will work in 2023
It’s difficult to predict with certainty what types of content will be popular in 2023, as trends and tastes can change quickly. However, some types of content that have been consistently popular in recent years and are likely to continue…
Story telling with Power BI
Power BI is a powerful data visualization and reporting tool that allows you to create interactive dashboards, reports, and charts using a wide range of data sources. One way to use Power BI to tell a story is to create…
