In the fast-moving world of startups and venture capital, some terms rise and fall with trends. But every now and then, a concept comes along those signals real change—not just another buzzword. “Vibe marketing” is one such shift. It’s not…

What is digital marketing and why is it important? Digital marketing is the use of digital channels to promote or market products or services to consumers and businesses. This includes channels such as search engines, social media, email, and websites….

David Aaker’s Model for Creating Brand Identity with AI David Aaker‘s model for creating brand identity is a four-perspectives framework that helps businesses to understand and manage their brand. The four perspectives are: How to use Aaker’s model to create…

Nostalgia marketing is a marketing technique that has become increasingly popular in recent years. This marketing strategy is based on the idea that people often have fond memories of products, brands, and experiences from their past. By tapping into these…

Deterministic data plays a crucial role in marketing campaigns as it provides reliable and accurate information about customers and their behaviors. Deterministic data is data that can be directly linked to a particular individual or device, such as name, email…

In today’s world, every one of us is bombarded with marketing messages in any moment, any place, and on any device. This poses a big question to entrepreneurs: “How do we make our campaign stick out from the masses? ”…