How to create a Facebook Business Page
How to create a Facebook Business Page Now-a-days a website is not just sufficient for a business online presence. Facebook Business Pages is one of the most essential requirements in Social Media Marketing. Many Digital Marketing Companies across Mumbai are taking care of such needs. With the use of Facebook you can have a greater conversion rate as a result of engagement. If you are not on facebook you are losing a lot. This is due to the shear volume of active users on facebook.
10 Reasons why you should invest in SEO
10 Reasons why you should invest in SEO Search engine optimization is the method affecting the visibility of a internet page or a web web site in a search engine’s unpaid consequences – frequently referred to as “organic, “natural,” or “earned” results. As an Internet marketing tactic, professional search engine optimization organization India considers how the search engines functions. What persons search for? What are the proper search keywords or phrases inserted into search engines? And which search engines are favored via the goal audience? Search engine optimization Company India has made a market of its own, agencies want mix web optimization offerings with their on line advertising to get higher results. To increase Website Traffic Pages on the top position on the internet search engine receive a vast majority of clicks and impressions. Hence ranking in these top positions will generate significant increase in visitors to the internet site. Convenience Businesses can invest great quantity of cash, resources, and time into a web site but also have it be for naught without the support of Search engine optimization. In today’s active and drenched marketplace, Search engine optimization might help differentiate your business’s web site from other competitors and create a strong brand presence. By customizing the products and web-page with Search engine optimization methods, search engines can very easily edge and rank your page for improved visibility. Cost Efficiency Search engine optimization is without any doubt possibly the most cost-effective advertising strategy. Search engine optimization targets clients who’re actively searching for services and goods you’ve to offer you. There are various affordable Search engine optimization service India that offer great services and worth your money. Importance of Content Content is the most vital factor to Search engine optimization. Feasible user experience is given high priority for searchers. Websites can gain important visibility by giving content which matters and people should find value in the content. Consequently, the website’s rankings will start to gradually start rising. Customization The strategies must be customized as per your organizations plan. This will identify the important areas of target and therefore results will be delivered . This modified attempt is very important for removing any conjecture. User Experience Too many errors and slow loading pages may cause people to leave your website from frustration. With the aid of Search engine optimization practices you may get an entire tune up to the internet site. This may assist you to repair any difficult glitches your website could have. With Search Engine Optimization one can ensure A user- friendly and q faster web site. Wide-ranging marketing plan In today’s marketplace digital online advertising and branding tactics are already in practice, in the event that you now combine this tactics with Search engine optimization practices then you’ll easily optimise your own potential. Competitive Advantage Search engine optimization services are important to get an advantage over your competitor. In case you’re not implementing Search engine optimization which means other searchers aren’t able to find you however they find your competitor. High Return By investing comparatively less quantity in Search engine optimization, a campaign can offer you positive results. SOE’s ROI makes it very popular for on-line advertising. Stay in contact with the latest developments Internet internet search engine sector is a very dynamic industry. Every day principles are practices and practices are changed. If you hire a trust worthy and dependable Search engine optimization service then they’ll keep you updated about latest developments. The listed are just top 10 Reasons why you should invest in SEO. Stay connected with my blog to know more about the tips and tricks about SEO. CLICK HERE to read more about SEO
Scope of Digital Marketing in India
Scope of Digital Marketing in India Before we understand the scope of digital marketing in India let’s understand about the industry. Digital online marketing is a marketing method to advertise merchandise in online. In simple terms, we may say that we’re promoting our goods to customers that are currently utilizing the world wide web. Many concepts of traditional marketing are applicable to digital marketing. In each age, marketing has evolved based upon what the consumer is currently utilizing. If you return in history, you can see that at times when customers utilized Radio hence it gave birth to radio advertising and promotion. Next, we got a boom of televisions, it’s one of the popular device which enabled the organizations to reach the mass audience with TV ads. Even today Television advertising is among the most used advertising approaches for companies. Since the boom of Web, more clients started utilizing the world wide web. This gave birth to a brand new age of marketing initially called as Web marketing, which is called as Digital Marketing. To comprehend the reach of Digital Online Marketing at Future we must understand its benefits and how it is able to sustain over the amount of time before we get a fresh generation of communication. Why companies use digital marketing? Web Users: As per the internet usage stats, as of July 2016, 40 percent of the world’s population is utilizing the world wide web. 3.42 Billion Users. The total number of consumers In 1995 was less than 1 percent of world population. As per the aforementioned stats in the next few years more customers will be connected to the world wide web. This will give more opportunities for digital marketers to reach the target audience internationally. Mobile Phones: majority of the users globally today use cellular phones for communication. As a report 4.77 billion mobile phone users globally, that will increase to 5.07 billion by 2019. Today’s bulk of phones are mobile phones with net access, allowing to customers to connect with businesses anytime & anywhere. Target audience: In traditional marketing strategies, it’s quite tricky to advertise to the target audience with demographics & details. Hence the majority of the marketing approaches were targeted @ mass marketing of the item. Today with digital marketing we have so many customized & personalized approaches to target the audience exclusively. Ex: Today we may attain an audience by Location, age, gender, education, interests, personal info etc. In fact, we’ve many advanced approaches target a very specific audience. Low Cost and High Return on investment! Majority small and medium-sized enterprises rely mainly on digital online marketing approaches. Because of its low price and a high return on investment. What’s its scope of marketing in India for professionals Since we know that Digital Marketing industry is increasing, which attracts more opportunities to professionals in this industry. As a Digital Marketer you will receive the following opportunities . Digital marketing strategist Digital marketing executive SEO analyst Social media specialist Google AdWords specialist Email marketing specialist Web Analyst Online reputation manager You can choose from many specialized job roles as a Digital Marketer. You can become a professional blogger, Youtuber, Earn from Affiliate Marketing and Adsense or start off your own marketing agency. Therefore to conclude there are various aspects of Digital Marketing and hence you just need to select your part of the stream.
SEO – Slow and Steady Wins the Race
Slow And Steady Wins The SEO Race A lot of people and businesses seem to want instant results. It’s a universal trait. This explains the popularity of those miracle weight loss supplements that promises to give instant results. Even if doctors caution everyone that healthy weight loss is never more than 2 lbs a week, most people ignore their warnings because they are more interested in losing weight fast. It’s the same thing with Search Engine Optimization. SEO is a slow and gradual process. In fact, any attempt to cause instant SEO improvements can result in doing the website more harm than good. That’s because those instant SEO tactics are considered forms of cheating too, and then you’d get punished by Google for it. Here’s A Look At The Whole SEO Situation: SEO Analysis No responsible SEO professional jumps at making changes right away. First you will need to determine what changes are needed, and that comes after making a thorough analysis. And this goes beyond analyzing what you’ve been doing with your website. Your competitors will also be analyzed as well. This is a rather tedious process, and only the pros will have the requisite patience and skill to do it. Even the right keywords must be identified first, and that takes research as well. Content Development In order to succeed in optimizing your website for search engines, you need more than just a few tricks. It’s not enough that you have keywords in their proper places. You actually need to create content that your users will find interesting and useful. Again, this will take time. Coming up with original content isn’t as easy as you think. What’s more, you need different types of content. You can’t have just huge blocks of text all over the place. You also need lots of images, and of course you may use videos to boost your SEO and user interest as well. Keep in mind that the ulterior motive of Google and other search engines is to provide websites with the most relevant content whenever their users type in keywords to look for websites. So you actually have to prioritize providing the content your users will appreciate. Link Building If you’ve done any research on SEO, then you know the value of building links with other websites. Those sites must first be identified to begin with. Your competitors will be studied, and their links will be checked to see which sites they are linking to. If your competitors are ranked highly, then you also need to get those links. In order to outrank them, then you need to get links which your competitors don’t have. And you can’t have a thousand new links sprouting overnight. Link building needs to be a slow process, because when you go too fast Google will simply assume that you’re cheating (you bought these links instead of accumulating them legitimately). That will get you penalized. So when it comes to SEO, slow and steady wins the race. But to make that happen, you better get started now. It also is important you find an affordable seo company that you can budget monthly for services. SEO – Slow And Steady Wins The Race Lots of individuals and enterprises seem to need instant results. It is a universal trait. This explains the recognition of these miracle diet supplements which guarantees to give instant results. If physicians caution everybody that healthful weight reduction is never more than 2 pounds a week, the majority of men and women ignore their warnings because they’re more intrigued in reducing weight fast. It is the same thing with search engine optimization. Search engine optimization is slow and gradual procedure. In fact, any effort to cause instant Search engine optimization improvements could result in doing the web site more harm than good. That is because those instant SEO approaches are also considered forms of cheating too, then you’d get penalized by Google for it. A Holistic View of SEO Situation SEO Analysis. No responsible Search engine optimization professional jumps at creating adjustments right away. First you need to determine what modifications are required, and which comes after making a comprehensive analysis. And this goes beyond assessing what you have been doing with your web site. Your competitors are also patience and ability to do it examined as well. This can be a rather tedious procedure, and only the pros are going to have the required be identified first, and that requires research as well. Even the right keywords have to make content that your users will find. Content Development. In order to be successful in optimizing your web site to make content that your users will find only a couple of tricks. It is not enough that you’ve keywords in their appropriate places. You truly have to create content that your users will find intriguing and helpful. Coming up with original content isn’t as simple as you think. Coming up with original content is not as simple as you think. What is more, you need several kinds of content. You cannot have only enormous need lots of pictures, and of course you. Additionally you need lots of pictures, and of course you can use videos to improve your Search engine optimization and consumer interest as well. Remember that the ulterior motive of Google along with some other search engines would be to provide web sites with the most pertinent have to prioritize supplying content that your users will appreciate. So you really then you know the value of the building. Link Building When you have done any research on Search engine optimization, then you know the value of the building connections with some other websites. Your opponents will be studied, and their links will be checked to see which sites. Your competitors will be studied, and their links will be checked to see which sites they’re linking to. In case your competitors have been ranked extremely, then you also need to get these links.
Digital Marketing for Small Businesses
Digital Marketing for Small Businesses A small business owner is probably overwhelmed by numerous responsibilities daily. Whether it’s sales, accounting or only controlling your stresses the day-to day operations, keeping up with the continual flow of work can be exhausting. Due to the constant time crunch, one facet of a business, Digital Marketing and Advertising is frequently pushed on the side. Because the time is already in high demand, it’s significant to focus your advertising efforts where they could make the largest impact, the electronic space. Whilst it might not be possible to try to compete in each facet of the electronic landscape, efforts should be focused on some key areas where small businesses can nevertheless gain an edge over its larger competitors. From my experience running a web site design and digital advertising agency, this is the most crucial areas small company owners must prioritize. Mobile Strategy In case your electronic marketing plan is not optimized for mobile platforms; you’re most likely missing the mark with a great chunk of your customers. To remain competitive, your strategy should include the following for your website. Responsive Website Design First and foremost, your website ought to be responsive. It should be fully functional on cellular devices as well. As mobile phones slowly, but surely are becoming a main access device for web browsing worldwide, it’s necessary that you’re offering an easy user experience between both mobile and desktop users. Responsive web site design is among the best ways to achieve this. Geotargeting Facebook delivers the capability to serve targeted, hyper local mobile advertisements to your customer demographic; making ad delivery based on the location as their USP. Since consumers are consistently employing mobile devices. This offers a distinctive means to reach prospective clients in specific geographic areas that otherwise may not have found their way to your site. Search Engine Optimization Ranking well on search engines requires implementing excellent publishing and advertising info known as SEO. This endeavor became more significant, especially on the local level, in remaining relevant online. Many consumers only look at the very first page of the search engine results when looking for answers, or they look at the featured snippet or knowledge board of Google Search results. The ones which rank near the top of internet search engine results pages don’t have anything to be worried about, but those listed on the pages after frequently see a sharp drop in page visits. With Google’s increased concentrate on quality, high ranking search results page, including websites offering mobile users with location certain results on their request, small company owners must focus efforts on local Search engine optimization as well as standard Search engine optimization to gain an advantage. Video Content Did you know that the typical quantity Of video content viewed on YouTube internationally is 3.25 billion hours every month? . This is an incredible quantity of video viewership. This should offer some insight why this content format must be a priority to your business. Creating engaging video content for platforms such as YouTube, Facebook, Instagram and Snapchat may help you efficiently reach clients while creating brand awareness. When creating videos, it’s very important to consider how and where you are going to be posting them. For instance, up until lately, it was broadly accepted that videos must be shot horizontally. Nevertheless, with the increasing popularity of the story, feature on programs such as Facebook and Instagram, downhill shot videos became more the norm to match these formats. Influencer Marketing Influencer advertising is on the development in 2018. When done correctly, it can positively affect the public’s perception of one’s business or products. It also inspires brand loyalty, cultivate natural conversations on social network and boost your earnings. Content is king with regards to a prosperous influencer advertising campaign. Aspects to identify and make before launching a brand new effort include the following. Platform Insights Is your content in the right location? A typical misconception is that you have to be everywhere, when the truth is that you simply have to be in the areas your clients. In case your content performs badly on specific platforms, then you should reevaluate if to focus your efforts there. Social And Search Trends In life, timing is everything; this concept translates into your content too and post on the fly with no hit-or miss outcomes. Even the very best content, when submitted in inopportune moments, is more prone to overlook your target audience, which explains why you need to stay updated on both the social and search tendencies to release content that individuals are looking for. Content Calendar A common business mistake when it comes to content is to produce crafted content calendar generates consistency kind of plan. This hit-or miss mode will inevitably create hit-or miss results. A calendar provides visualization of your forthcoming in this place who understand how to meld your constant content stream to better build your brand. Trustworthy Influencers Influencer advertising is about authenticity. It suggests permitting in this place who understand how to meld your make content that’s genuine to them. In that regard, as a business owner, you must have reliable folks aims into what they create. It’s crucial to allow them freedom when creating content so that it’s validity and authenticity while achieving your goals. This requires trust on your part. A common problem among small business owners is a lack of understanding of whether their marketing efforts are effective. Digital Marketing for Small Business is a bit tricky and confusing. To avoid this, make sure you are gaining valuable insights by measuring key metrics with programs like Google Analytics. Then, learn to adjust your efforts accordingly to be effective. You may not have the time or resources to explore every digital marketing strategy; but at a minimum, make the time to place your digital marketing focus on these key areas to compete as a small business in the digital space
Effect of Social Media on the youth
Effect of Social Media on the youth. Social media refer to all applications and web sites that allow people around the world to interconnect. The most common method of social communication being chat, video, world wide web etc. For an individual to be a member of any social network, she or he has to signup. After a user becomes capable to share and chat with some other users of the social network platform. A few of the common and widely used social network platforms comprise Facebook, Twitter, WhatsApp, Snapchat many of others. The rise of Social Media Over the past 2 decades, social media network have accumulated a lot of growth and fame globally. Therefore researchers are now intrigued in learning more about these social programs and their effects on the community. Regardless of the fact that nearly everybody in the community is connected to a minimum of one social network platform; both the youth and teens are the leading and most enthusiast of those social programs to the point they stay online while in class or perhaps in church. According to researchers these social sites have an impact on the life of the youth with regards to morality, behavior and even education. The Social Media Addiction Spending extended hours chatting in social network sites also decreases productivity among the youths. This in turn results in the youths to not be self dependent. They rather depend on their families and parents for upkeep. Productive activities can be carried out from the extended hours wasted on-line on social networks. This may allow one earn a living or perhaps acquire an education; for example, through on-line tutorials and also make decent use of on-line research materials. Social network also gives a good stage in which cyber theft and bullying is done. This increases the likelihood and incidences of identity theft. This has a number of dangers to the youths as their personal info may get stolen. This information is stored in some public domain whose security isn’t known or is questionable. Conclusion To conclude, social network has been proved to have both negative and positive effects on our youths. Folks should make a decision whether or not to go on utilizing the websites or discontinue or perhaps moderate on their usage. Parents ought to direct and advise their kids on hot topics like the use of social network. They can also warn them of its own damaging impacts to them when abused or overused. The education curriculum should be revised to contain social network studies. This in-turn would help students to be mindful in their social network usage.
Revolution Of Digital Marketing
Revolution Of Digital Marketing What’s Digital Marketing? Today nearly 80% of all the websites that we consume comes from digital channels. Massive internet use and electronic media has given rise to a brand-new advertising concept called Digital Online Marketing. With assistance from internet and mobile devices customer now possess access to information from everywhere on earth. Advertisers now utilize digital tactics to draw and convert audiences online. This new age marketing methods can help to gain good reputation which is vital for a business to survive. With the aid of digital online marketing one can reach many clients at a very little marketing budget. It is possible to measure the success of a Digital Advertising Campaign using Analytical Instruments like Google Analytics unlike conventional methods of marketing. . Ever year more and more entrepreneurs put aside traditional advertising and focus on this particular approach. Accomplish successful advertising campaigns by integrating conventional methods with the digital online advertising techniques.. Common methods of digital online advertising Email Marketing One of the most widely used methods of online marketing is Email Marketing.. Email advertising enhances business communication, cost efficient and Eco friendly. Send a message to a group of individuals by the use of email. It is an efficient way to remain connected with your audience whilst promoting your company. Besides that, it is also among the simplest ways to achieve your target audience. Search Engine Optimization It is a natural manner of optimizing your on-line content to enhance the ranking of your site online search engine. Ranking of a website is dependent on many factors like title, keyword, relevance etc. Search engine optimization can help make sure your website is available and enhance the probability of being found by the internet search engine. Achieve on page optimization by integrating conventional methods with the digital online advertising techniques. . Off page optimization involves factors which are beyond the most control of your website. The primary goal of link building is to get other web sites Links to yours to enhance SEO. Search Engine Marketing When someone searches for info or some keyword, Search Engine Marketing makes sure that your website appears on top of internet search engine results. A few elements of Search Engine Marketing include ad auction, bid and quality score. Your maximum bid for a key word with an excellent quality score determines your ad position. Pay Per Click PPC Campaigns is the quickest way to reach your intended audience . You pay every time when someone clicks on your ad. For example if you pay 1 rupee per click and once one thousand people click your ad it’ll cost you one thousand rupees. Based on the Click Through Rate (CTR) the performance of your advertising campaign is determined. Since it costs money it is Appropriate for companies that sell product or services. Social Media Marketing The process of advertising through various social network platforms like Facebook, Twitter, and Instagram is known as Social Media Marketing. The Digital Revolution also marks the beginning of the Information Era. Therefore, the new way of marketing demands new skills, including advanced analytics, high technology and data management. Hence, Digital Marketing will surely change the way your company works.
Youtube Advertising and metrics
<h1><a href=”http://www.youtube.com”>Youtube</a> Advertising and metrics</h1> To find the right metric of your marketing campaign activities you need to act on the following three steps Step 1: Determine your campaign Step 2: Find the KPI’s that measure your goal Step 3: Choose the marketing solution that drives that goal Step 1 Define your campaign’s primary marketing goal Brands are usually out to increase awareness and consideration — and ultimately drive sales. And most marketers agree their target audience fits into one of three categories: unfamiliar with your product, on the fence about your product, or ready to act. So the way to define your campaign’s primary goal is to know where your audience is in their purchase journey and choose the goal that helps them to the next step. They are unfamiliar with your product / Service: Goal – Awarness They are on the fence about your product: Goal – Consideration They are ready to act: Goal – Action Step 2 Find the KPIs that measure your goal “How many views mean my video is successful?” When it comes to measuring a video ad’s success, views aren’t always the best way to track progress against a brand’s unique goals. The more useful question is “Which key performance indicators (KPIs) should we be tracking to understand if our video campaign is successful?” Once you‘ve determined your marketing goal, answering this question gets easy. Here are a few KPIs you can capture with Google’s video products and the marketing goals each can monitor. Awareness Stage Views Impressions Unique users Awareness lift Ad recall lift <h4><strong>Consideration Stage</strong></h4> View-through rate Watch time Favorability lift Consideration lift Brand interest lift <h4><strong>Action Stage</strong></h4> Clicks Calls Sign-ups App installs Purchase intent lift Sales <strong>Step 3</strong> Choose the video solutions that drive your goals Your campaign’s marketing goals tell you which KPIs matter — the ones that tell you if you’re achieving what you set out to do. Here are the video ad formats mapped to the campaign goals they accomplish: Goal: Build awareness People are changing how they discover, learn about, and choose brands on their own agenda thanks to constantly connected technology. Consumers are no longer easily reached through traditional media alone. Google is uniquely able to drive powerful results by helping you find your most valuable audience and build brand awareness with compelling formats like these: Bumper ads Bumper ads are bite-sized, six-second, non-skippable, in-stream video ads built with a mobile audience in mind. They aim to surprise users with brevity and delight advertisers with extended campaign reach and brand results. Mastheads Mastheads allow you to showcase your brand at YouTube’s entry point with 100 percent share of voice, offering country and device targeting options across both mobile and tablets. Goal: Influence consideration TrueView video ads drive audience consideration by enabling viewers to opt in to more engaging ads delivered in more places Viewers Opt-in Viewers must choose to watch TrueView video ads, so you know they had some interest. More Engaging TrueView ads can be longer than 30 seconds, unlike other formats. So you can deploy more engaging product demos, customer testimonials, and how-to product demonstrations. More Reach TrueView ads can appear on YouTube and video partners on the Google Display Network. The TrueView video solution comes in two formats: TrueView in-stream and TrueView discovery. TrueView in-stream ads TrueView in-stream ads show at the start of videos on YouTube and on video publisher sites, games, and apps on the Google Display Network. You pay when a viewer watches 30 seconds of your video (or the duration if it’s shorter than 30 seconds) or interacts with your video, whichever comes first. TrueView discovery ads TrueView discovery ads reach people at moments of discovery, when they’re searching on YouTube or browsing videos on YouTube and across the web. They can appear: next to YouTube videos, on YouTube search results, on the YouTube homepage, on video plays on YouTube channels and watch pages, and on publisher sites and apps across the Google Display Network. And you only pay when viewers click to start watching your video. Goal: Drive action TrueView allows you to convert engagement to action with interactive features, including driving app installs, product purchases, and website visits. Here are some of the features and common actions TrueView can help drive: Cards Cards increase engagement with your video ad or brand by showcasing product or service features within a video. And they generate follow-on channel engagement with promotions. Call-to-action overlays Call-to-action overlays are engaging features that show over your video and drive clicks to your site. Shopping cards Shopping cards encourage viewers to buy your products by showing listings with product details from your linked Merchant Center account. They also connect viewers to products they’ve already viewed or that are related to the video they’re watching. TrueView for mobile app installs TrueView for mobile app installs drive visits to your mobile app and increase conversions by showing video ads to people who are interested in content related to your app. They encourage viewers to take an action, such as installing an app. Read More To read more on Digital Marketing tips by Rohit Shetty <a href=”http://www.rohitnshetty.com/blog/category/digital-marketing” target=”_self” role=”button”> Click Here </a>
GDPR Checklist
<h1>Are you GDPR Ready?</h1> Since every business is different and the GDPR takes a risk-based approach to data protection, companies should work to assess their own data collection and storage practices (including the ways they use Various marketing and sales tools, seek their own legal advice to ensure that their business practices comply with the GDPR. In determining your next steps, here are some of the questions you should consider. The Assessment The GDPR Project Plan The Procedure and Controls The Documentation The Assessment What personal data do we collect/store? Have we obtained it fairly? Do we have the necessary consents required and were the data subjects informed of the specific purpose for which we’ll use their data? Were we clear and unambiguous about that purpose and were they informed of their right to withdraw consent at any time? Are we ensuring we aren’t holding it for any longer than is necessary and keeping it up-to-date? Are we keeping it safe and secure using a level of security appropriate to the risk? For example, will encryption or pseudonymisation be required to protect the personal data we hold? Are we limiting access to ensure it is only being used for its intended purpose? Are we collecting or processing any special categories of personal data, such as ‘Sensitive Personal Data’, children’s data, biometric or genetic data etc. and if so, are we meeting the standards to collect, process and store it? Are we transferring the personal data outside the EU and if so, do we have adequate protections in place? The GDPR Project Plan Have we put a project plan together to ensure compliance by the May 2018 deadline? Have we secured buy-in at executive level to ensure we have the required resources and budget on hand to move the project forward? Do we require a Data Privacy Impact Assessment? Do we need to hire a Data Privacy Officer? Are we implementing a policy of ‘Data Protection by Design and Default’ to ensure we’re systematically considering the potential impact that a project or initiative might have on the privacy of individuals? Have we considered how we handle employee data in our plan? The Procedures and Controls Are our Security team informed to ensure they’re aware of their obligations under the GDPR and do they have sufficient resources to implement any required changes or new processes? Do we have procedures in place to handle requests from data subjects to modify, delete or access their personal data? Do these procedures comply the new rules under the GDPR? Do we have security notification procedures in place to ensure we meet our enhanced reporting obligations under the GDPR in case of a data breach in a timely manner? Are our staff trained in all areas of EU data privacy to ensure they handle data in a compliant manner? Do we review and audit the data we hold on a regular basis? The Documentation Do we have a Privacy Policy in place and if so, do we need to update it to comply with the GDPR? Do we have a defined policy on retention periods for all items of personal data, from customer, prospect and vendor data to employee data? Is it compliant with the GDPR? Are our internal procedures adequately documented? If we’re a data processor, have we updated our contracts with the relevant controllers to ensure they include the mandatory provisions set out in Art. 28 of the GDPR? In cases where our third party vendors are processing personal data on our behalf, have we ensured our contracts with them have been updated to include those same processor requirements under the GDPR? Disclaimer This legal information is not the same as legal advice, where an attorney applies the law to your specific circumstances, so we insist that you consult an attorney if you’d like advice on your interpretation of this information or its accuracy. In a nutshell, you may not rely on this paper as legal advice, nor as a recommendation of any particular legal understanding. Read More on GDPR Read More on my understanding of GDPR <a href=”http://www.rohitnshetty.com/blog/category/gdpr/” target=”_self” role=”button”> Click Here </a>
The most important changes under the GDPR
Most Important Changes under GDPR The most important changes under the GDPR can be categorized into 4 major points Individual Rights Internal Procedures Supervisory Authorities Scope Accountability and Penalties [su_spoiler title=”Individual Rights”]Consent Whenever a data subject is about to submit their personal information the data controller (usually a company) has to make sure the data subject has given their consent. The GDPR steps up the standard for disclosures when obtaining consent, as it needs to be “freely given, specific, informed and unambiguous,” with controllers using “clear and plain” legal language that is “clearly distinguishable from other matters”. Controllers will also be required to provide evidence that their processes are compliant and followed in each case. Previously, under the DPD, consent could be inferred from an action or inaction in circumstances where the action or inaction clearly signified consent. Thus, the Directive left open the possibility of “opt-out” mechanism. However that will change under the GDPR which requires the data subject to signal agreement by “a statement or a clear affirmative action.” Essentially, your customer cannot be forced into consent, or be unaware that they are consenting to processing of their personal data. They must also know exactly what they are consenting to and they must be informed in advance of their right to withdraw that consent. Obtaining consent requires a positive indication of agreement – it cannot be inferred from silence, pre-ticked boxes or inactivity. This means that informing the user during the opt in is becoming more important in the future. New Rights for Individuals The regulation also builds in two new rights for data subjects: a “right to be forgotten” that requires controllers to alert downstream recipients of deletion requests and a “right to data portability” that allows data subjects to demand a copy of their data in a common format. These two rights will now make it easier for users to request that any information stored should be deleted or that information that has been collected should be shared with them. Access Requests Data subjects always had a right to request access to their data. But the GDPR enhances these rights. In most cases, you will not be able to charge for processing an access request, unless you can demonstrate that the cost will be excessive. The timescale for processing an access request will also drop to a 30 day period. In certain cases, organisations may refuse to grant an access request, for example where the request is deemed manifestly unfounded or excessive. However, organisations will need to have clear refusal policies and procedures in place, and demonstrate why the request meets these criteria.[/su_spoiler] [su_spoiler title=”Procedure”]Privacy by Design and DPIA There are several new principles for entities that handle personal data, including a requirement to build in data privacy “by design” when developing new systems and an obligation to perform a Data Privacy Impact Assessment (DPIA) when processing using “new technologies” or in risky ways. A DPIA is the process of systematically considering the potential impact that a project or initiative might have on the privacy of individuals so that potential privacy issues can be identified before they arise, giving the organisation time to come up with a way to mitigate them before the project is underway. Data Privacy Officer On the security side, the GDPR will require many businesses to have a Data Privacy Officer (DPO) to help oversee their compliance efforts. Organisations requiring DPOs include public authorities, organisations whose activities involve the regular and systematic monitoring of data subjects on a large scale, or organisations who process what is currently known as sensitive personal data on a large scale. While the GDPR currently preserves the DPD’s approved methods for ensuring “adequacy” when transferring personal data to third countries (including the Privacy Shield and the Model Clauses), DPOs will also be helpful in overseeing a controller’s relationships with vendors who process and store personal data, helping to review vendors’ security practices and inform vendors of data subject requests. Contracts & Privacy Documentation Since the GDPR is all about transparency and fairness, Controllers and Processors will need to review their Privacy Notices, Privacy Statements and any internal data policies to ensure they meet the requirements under the GDPR. If a Controller engages third party vendors to process the personal data under their control, they will need to ensure their contracts with those Processors are updated to include the new, mandatory Processor provisions set out in Article 28 of the Regulation. Similarly, Processors should consider what changes they’ll need to make to their customer contracts to be GDPR ready by May 2018.[/su_spoiler] [su_spoiler title=”Supervisory Authorities”]One-Stop Shop One particular item in the GDPR should serve to make the lives of these DPOs easier: the GDPR’s new “one stop shop” provision, under which organizations with offices in multiple EU countries will have a “lead supervisory authority” to act as a central point of enforcement so they don’t struggle with inconsistent directions from multiple supervisory authorities. Reporting Breaches The GDPR contains a new requirement that controllers must notify their country’s supervisory authority of a personal data breach within 72 hours of learning of it, unless the data was anonymised or encrypted. In practice this will mean that most data breaches must be reported to the DPC. Breaches that are likely to bring harm to an individual – such as identity theft or breach of confidentiality – must also be reported to the individuals concerned.[/su_spoiler] [su_spoiler title=”Scope, Accountability and Penalties”]Scope While the current legislation, the 1995 EU Data Protection Directive, governs entities within the EU, the territorial scope of the GDPR is far wider, in that it will also apply to non-EU businesses who market their products to people in the EU or who monitor the behavior of people in the EU. In other words, even if you’re based outside of the EU but you control or process the data of EU citizens, the GDPR will apply to you. Accountability This new concept will require Controllers and Processors to be able