Types of Email Marketing
Email Marketing Email marketing is a practical, low-cost marketing tool that combines convenience with technology. It provides small business owners with the ability to reach more customers, which in turn can result in increased sales. Email became probably the most famous forms of communication. That breaks down to 2.8 million e-mails sent every second. These numbers are tremendous, but not surprising whenever you consider how significant the mail in all types has been through history. In this article. Email became an important tool for promotion, when the US Postal Service created a postal network in the 1840 s. Connecting with people through the mailboxes allowed companies to provide customized advertising messages to specific segments of the consumer base. Catalogs, brochures, coupons and governmental appeals all pour across the postal service on a regular basis. – But since the cost of printing and postage has risen, the efficacy of advertising throughout the email has diminished. Businesses now must pay more while seeing smaller yields. This is exacerbated by the reality that new communication programs offer a lot of the same services which standard mail does. Even though direct mail marketing hasn’t disappeared by any means, it’s been on the decline for many years. As advertisers have shifted increasingly more of their attempts on-line, they’ve tried to find ways to utilize the approaches developed print advertising in new on-line surroundings. Vast majority of the traffic once managed by the postal service now occurs over e-mail, developing a brand-new technique of direct advertising. Today, the average marketer sends 64 e-mails to their clients every year. Email marketing is, quite simply, utilizing the tools of e-mail to deliver advertising messages. The vast majority of Web users have e-mail accounts that permit them to receive an almost infinite number of messages immediately. According to a poll conducted by Pew Internet, 82% of U.S. Adults use the Internet, and e-mail is among the fastest, cheapest and simplest ways for marketers to connect with clients. Email is an incredibly flexible tool which can accommodate a wide selection of messages. Ads can be very simple, or they can be flashy, multi-media packages. The aesthetic of the ad depends on the company and the product for sale. Some advertisements are text while others include images, video, and long lists of links. Email may accommodate almost any message a marketer wants to send. For example, UrbanDaddy.com, a nightlife web site, ran an extremely successful e-mail advertising campaign by including large, eye catching images in the header of the email. The images were aimed toward a young male demographics and gave the e-mail context. They encouraged the reader to scroll down and interact with the sales messages contained within the body of the email. – Among the greatest benefits of e-mail advertising is which it allows marketers to send targeted messages. Print, radio and TV advertisements are broadcast indiscriminately and frequently reach consumers who’ve no interest in the product offered. Read More on Digital Marketing by Rohit Shetty:
Calls to Action to Use in Email Marketing Campaigns
45 Calls to Action to Use in Email Marketing Campaigns When you create an email marketing campaign, one of the most important components is the call to action or CTA. A call to action grabs a subscriber’s attention and encourages him or her to act. For this action-packed post, i’ve curated 45 calls to action, broken out by category, plus Read More on our five tips to help you use calls to action effectively in your email marketing campaigns and Types of Email Marketing for your successful campaigns. I have defined the CTAs as per the category as follows CTAs that encourage a purchase Shop now Save today Buy now Buy now. Pay later. Yes! I want one. CTAs for the holidays Find holiday gifts Shop Santa’s favorites Order now. Get it before Christmas. Spread holiday cheer This the Season. Donate now. CTAs for content Learn more Read more Curious? Read on Download now Keep reading CTAs for video Watch now See the crazy video Hear from our CEO Hear her story See the difference you make CTAs for events Reserve your seat Register now I’m coming! I’ll be there! Count me in! CTAs for service-based businesses Book your next appointment Start your free trial Upgrade now Yes! I want a free upgrade. Make me a VIP CTAs that focus on results Find out how See how your business benefits Get results now Start now. Get results. I’m ready to see a change CTAs to collect feedback Complete our 5-minute survey Take a survey Leave a review Give us your feedback Let us know how we did CTAs for social media Follow us Stay connected on social Like us on Facebook Tweet us at
After Effects of a Data Breach
After Effects of a Data Breach Cyber attackers usually attack consumer data-centric industries. The data exfoliated can be used to extort money from the company or be sold in the black market. Most organizations have no idea how data breaches can cost so much, but when you join the dots the picture becomes clear. Five Costs associated with a data breach is listed below. Business Disruption: Data breaches accounts for nearly 40 percent of the total costs considering the loss of employee productivity. Loss of Customer As a common mindset of customers is that they will not like to be associated with a company that has a recent or a history of data breaches. Regulatory Fines Fines can vary from the various compliance guidelines. As a result of these fines nearly 80% of the SMB’s close their businesses. Legal Implications Just not loss of customer’s legal implications follows with Data Breaches. Some companies have had to pay upwards of $10 million to settle and those costs don’t include charges paid to their legal teams. Financial losses Once attackers breach your network, they may be able to obtain access to your financial accounts to wire money to accounts they control. This can contribute to direct financial loss. Indirect financial losses are many and would also lead to bankruptcy as well.
Signs that you will be promoted this year
Signs that you will be promoted this year Opinion starts to matter If you are frequently being asked for inputs on crucial work matters it is a sign that people respect your wisdom and experience and they think you are ready to take the leap. Regular recognitions When you start getting frequent ‘kudos’ emails and you are even praised publically, more often, it signals that the management is thinking to offer you a promotion soon Meeting Invitations: When you are being called into important meetings, which you were earlier not part of, it signals that your manager might be thinking of moving you up in the hierarchy. Promotion of boss When your boss moves up, it is a crucial opportunity for you to advance in the organisation. A promotion in this case is even more evident if you have worked closely with your boss. Role upgrading When you start doing more senior-level and your role is functionally upgraded that means you are considered a good candidate for a promotion. To read by blogs on Career CLICK HERE Additional Read: 5 Signs that you might be fired. For the above scenario you always have Naukri.com
Pakoda Politics
Well i can’t involve sarcasm here as it a matter of great importance in Indian Politics. The oven hot or i should say, kadai hot topic in Indian Politics is ‘Pakoda Politics’. One one hand The government says it trained about two million youth under the flagship Skill India. But deep diving into the fact. Data from the scheme’s nodal body, the National Skill Development Corporation (NSDC), showed just 34 institutes – 0.2% of the total – trained almost 40% candidates under the first phase of the Pradhan Mantri Kaushal Vikas Yojana( PMKVY). An Independent investigation by Hindustan Times showed two of the top 20 institutes lacked proper infrastructure and didn’t have enough space to train even a fraction of the claimed number of candidates. Covering their failure in such a way and Amit Shah went to the extent saying that, “Selling Pakoda’s is not a matter of shame. It is creating employment.” So was this the vision behind creating the Skill India Campaign? Get trained and sell pakodas. So now i have a query; If a qualified person starts selling Pakoda’s his so call employment status of being employed will be credited to our beloved PM’s flagship campaign Skill India or will it be credited to the failure of such fraudulent programs initiated by our PM Mr Narendra Modi. Coming to the numbers now; Prime Minister Narendra Modi launched the much-hyped scheme on July 15,2015 with a corpus of Rs 1,500 crore and an aim to train 2.4 million youth. But the first phase saw just 5% placement, that too mostly in low-skill blue-collar jobs. Despite the problems, the government upped its allocation under the skills training program in this year’s budget with two new schemes and Rs 6,000 crore. The NSDC disbursed Rs 1,000 crore out of the total budget of Rs 1500 crore till December 2016. Total Allocation: Total budgeted expenditure for Employment Generation, Skill and Livelihood in Budget 2017 ~ Rs. 17273 crores Ministry of Skill Development and Entrepreneurship allocated Rs. 3016 crores. Where is this money is coming from? Its from the taxpayes money and not from your pockets Mr Narendra Modi. The biggest scam that is yet to unfold from the BJP led Government is Aadhaar. NSDC hasn’t been able to verify the mandatory Aadhaar number of more than 570,000 students a year after the PMKVY-1 ended. This is an indication, experts say, of a large number of non-existent candidates or multiple enrollments of a single candidate to inflate the total number. Amit Shah during his Rajya Sabha Speech said, “If a poor person sells ‘pakodas’ today, it is possible that the generations after him end up being industrialists. If a ‘chaiwalla’s’ son can become the Prime Minister, anything is possible,” It rightly fits into the saying “chai wala toh pakode ka hi baat kar sakta hai” Its not just Skill India, but all the flagship initiatives by BJP led Government are a total failure. Everybody are seeing the fact and numbers but will not say anything as of now. 2019 will be the time when your Balance Sheet will be made indicating your profit and loss statements. And by the looks of it, its in a negative trend.
SEO Checklist 2018
SEO Checklist 2018: Your Quick Checklist for On-Page Optimization Here are a few points that needs to be checked while performing an SEO On-Page Optimization of your website. These points will help your website achieve a better ranking score on google. You have at least 500 words of relevant and fresh content free misspellings and poor grammar. Your target search phrase is included in either the page headline or sub headline Repeat your target search phrase 3 – 10 times within body copy. Make sure your copy is reader friendly. Don’t over-saturate your content with your search phase or you’ll be downgraded to spam by Google Your page should include relevant images and captions that help illustrate the target search phrase. The content and resources on your page should be informational or inspiring that visitors can’t help themselves but to share and post elsewhere. Your page should include user discussions or reviews, as active visitor interaction is scored higher than static pages Your Quick Checklist for Meta Optimization URL: Your target search phrase is included in the page URL Title page: Your HTML title copy includes your search phrase and is less than 70 characters Meta Description Tag: Your page includes a meta description that includes your search phrase and is no longer than 160 characters Image alt text: The image alt text includes your search phrase Links from copy: Your page includes relevant links to other pages on your site For More easy tips and tricks you can browse through my blog CLICK HERE Follow me on Facebook Twitter
Padma Shri Nomination
Rohit Shetty from Mumbai, Maharashtra has been nominated this year to receive a Padma Shri in the field of Education and Literature via Citizen Voting.
Acknowledgment from PM
Its indeed a pleasure to receive acknowledgment for your work. But it becomes even more special if it comes from the PM of your own country. Yes i received an acknowledgement letter from our PM Shri NarendraModi for my title #MurderedToMoksha. The letter quoted, “I have gone through some of the chapters and found it as an interesting read considering the simplicity of the language in which the book has been written. It is indeed appreciable that you are being one of the torch bearer for putting Indian Writers on a global platform.” The letter Further quoted, “I would like to wish you for your upcoming ventures. Keep writing and make India proud “ About the Title: Murdered To Moksha “Wife’s Murderer or a Victim of fate”. This headline flooded the news channels. A 35 yr old guy killing his wife at City Hospital and then trying to jump off the same building. A selfish, ruthless murderer who took away a 10 yr old girls mother and then attempted a suicide. Why? Financial problems?… NO. Disputes with wife?… NO. Mentally unstable?… NO. Then, WHY? Only person who had an answer to this question.. He, himself. His silence even at the court sessions added to the twists of the case. He said nothing in his defense neither hired a lawyer. He seemed heartless, cold blooded killer, a murderer, a maniac, mentally unstable to the world. Every medium spoke bad for him but no one really cared to know the reason why he killed his wife. He was a Murderer until … You can grab a copy from Amazon / Flipkart
The Hidden Letters
Writing a book review after a long time A writer can only be called an Author only when he/she reaches out to the hearts of readers. The Hidden Letters by Purba is one such contemporary fiction novels, that makes you think. You can’t predict the story at once, which is the best part of the book. The protagonist Anaya’s struggle to achieve her professional goals and family’s love is scripted well. Personally speaking i like to venture new aspects of writing which is unexplored, and Purba has braved to do it and has done a commendable job by balancing the emotions that is needed to be portrayed. A feminine approach towards the story might be a slight turn off mentioning the difficulties a women faces in life but its not exaggerated. Its based on today’s generation and experienced experience as felt. Excerpts from a blurb of one of my titles says “Some Emotions are better left unsaid” but Purba has described emotions of love, sorrow, hope, anguish in a detailed manner. To End it its an amalgamation of emotions which is portrayed well and a must read. Grab your copy form the below mentioned link.
Just To See You Go Away
I don’t intend to hurt you<br /> By the words i say I fret to lose you, No Just to see you go away. You might find it strange By the words i say now But its high time to say, now Or Just see you go away. Five months i kept my quite Didn’t utter words i should say Amidst deafening silence, you write, now I just see you go away. With silent talks and reading lips We have in office, many words I did say, many left unsaid, now I just see you go away. Can’t express the feelings in words My heart weeps a silent tear, Emotions left unsaid, Now I just see you go away. © Rohit Shetty [su_note]This is one of the poems to be featured in Breaking Silence 5 by Rohit Shetty [/su_note]