AI Marketing Enthusiast
Technology is ever-growing. Years ago, if you stood by the industrial trend then, it does not imply that you need not redefine it further. Being stuck with a single technology for years would exemplify stagnation. Picture this You are a…
David Aaker’s Model for Creating Brand Identity with AI David Aaker‘s model for creating brand identity is a four-perspectives framework that helps businesses to understand and manage their brand. The four perspectives are: How to use Aaker’s model to create…
Artificial intelligence (AI) is rapidly changing the world, and the field of data analytics is no exception. AI-powered tools are already being used to automate many of the tasks that data analysts traditionally perform, such as data cleaning, data preparation,…
In the ever-evolving landscape of marketing and brand strategy, understanding human psychology plays a pivotal role in crafting effective campaigns and resonating with target audiences. One psychological phenomenon that has garnered significant attention from brand strategists is the Framing Effect….
Introduction In the ever-evolving landscape of technology, artificial intelligence (AI) has emerged as a transformative force across various industries. One area that has witnessed a profound impact is data analytics. The question on many minds is: Will AI take over…
The transition to GA4 presents a unique opportunity to reevaluate your client objectives and how you monitor the success of their campaigns. As we’ve moved from Universal Google Universal Analytics to GA4; the meticulous process of adapting tracking metrics to…
Introduction Recruitment has always been a critical aspect of business growth, and as technology continues to evolve, the way companies attract and engage potential candidates is also undergoing a transformation. One revolutionary approach that has gained significant attention is Recruitment…
Introduction In recent years, the emergence of artificial intelligence (AI) has revolutionized various industries, including digital marketing. One particularly promising aspect of AI in this field is generative AI; which refers to the use of AI algorithms to create original…
Marketing has always been an essential component of any business. It plays a vital role in creating brand awareness, attracting new customers, and retaining existing ones. However; creating an effective marketing strategy can be a daunting task; especially in the…
Nostalgia marketing is a marketing technique that has become increasingly popular in recent years. This marketing strategy is based on the idea that people often have fond memories of products, brands, and experiences from their past. By tapping into these…