The Future of Digital Marketing: Trends and Predictions for 2024 and Beyond
What is digital marketing and why is it important? Digital marketing is the use of digital channels to promote or market products or services to consumers and businesses. This includes channels such as search engines, social media, email, and websites….
How to optimize your website for voice search using AI and ML
Voice search is becoming increasingly popular, and it is important to optimize your website for it. AI and ML can help you do this by understanding the nuances of voice search and how to create content that is likely to…
Data Analytics and Business Intelligence: How to Make their Best Combinational Use?
Technology is ever-growing. Years ago, if you stood by the industrial trend then, it does not imply that you need not redefine it further. Being stuck with a single technology for years would exemplify stagnation. Picture this You are a…
Creating a Strong Brand Identity: A Synthesis of David Aaker’s Model and the Role of AI
David Aaker’s Model for Creating Brand Identity with AI David Aaker‘s model for creating brand identity is a four-perspectives framework that helps businesses to understand and manage their brand. The four perspectives are: How to use Aaker’s model to create…
Will AI Take Over Data Analytics?
Artificial intelligence (AI) is rapidly changing the world, and the field of data analytics is no exception. AI-powered tools are already being used to automate many of the tasks that data analysts traditionally perform, such as data cleaning, data preparation,…
The Framing Effect: Unveiling Psychological Nuances in Brand Strategy
In the ever-evolving landscape of marketing and brand strategy, understanding human psychology plays a pivotal role in crafting effective campaigns and resonating with target audiences. One psychological phenomenon that has garnered significant attention from brand strategists is the Framing Effect….
The Synergy Between AI and Data Analytics: A Human-Centric Perspective
Introduction In the ever-evolving landscape of technology, artificial intelligence (AI) has emerged as a transformative force across various industries. One area that has witnessed a profound impact is data analytics. The question on many minds is: Will AI take over…
GA4 – Pairing Goal Tracking with Expectations
The transition to GA4 presents a unique opportunity to reevaluate your client objectives and how you monitor the success of their campaigns. As we’ve moved from Universal Google Universal Analytics to GA4; the meticulous process of adapting tracking metrics to…
Unlocking the Future of Talent Acquisition: Recruitment Marketing with Generative AI
Introduction Recruitment has always been a critical aspect of business growth, and as technology continues to evolve, the way companies attract and engage potential candidates is also undergoing a transformation. One revolutionary approach that has gained significant attention is Recruitment…
Generative AI in Digital Marketing: Expectations vs Reality
Introduction In recent years, the emergence of artificial intelligence (AI) has revolutionized various industries, including digital marketing. One particularly promising aspect of AI in this field is generative AI; which refers to the use of AI algorithms to create original…
