Google: No SEO Bonus For Keyword-Based Domains
John Mueller says keyword-based domains are limiting and provide no SEO bonus. He then offered ideas for the best domains
Which Schema Types Are Used Most by Industry [Research]
Find out which schema types are most prominent across industries including travel, education, home improvement, health care, and finance. With so much content to process, search engines prefer data on a website to be structured in a way that helps…
The Marketing Metamorphosis
In today’s world, every one of us is bombarded with marketing messages in any moment, any place, and on any device. This poses a big question to entrepreneurs: “How do we make our campaign stick out from the masses? ”…
Largest Contentful Paint: An Easy Explanation
Largest Contentful Paint is a brand new Google user experience metric and soon to be a ranking factor. Learn what’s and how to optimize for it. Largest Contentful Paint (LCP) is a Google user experience metric. It’s set becoming a…
4 ways to optimize for Google’s Page Experience Update
It isn’t too late to prepare for a Google Page Experience update even as it is rolling out. Learn how to gain a competitive edge in Search. If you have got your finger on the pulse of Google and its…
Conversational insights going beyond guesswork in marketing and keywords
Conversational insights marketing platforms allow brands to utilize AI powered chatbots; to speak to consumers, Implementing conversational insights to guide clients through each stage of the buying funnel. For at least 2 decades, Google along with other search engines have…
Google Discover Now Excludes 5 Kinds of Content
Google Discover is excluding Satire and 4 other types of content. There’s a report of non-satire content being excluded. Google upgraded it’s Google Discover policies to add five types of content that can be excluded from being advocated. Publishers should…
Where do you take your marketing strategy from here?
Focusing on a content-first strategy ensures your marketing plans don’t go to waste in this unpredictable year. More on a successful marketing strategy
Brand communication trends that will define 2021
Brand Communication, Be it on social media or mainline advertising, here are a few themes that we see continuing in communications in 2021
Digital Marketing in the new normal
Digital Marketing is the key for marketers in the new normal. 2021 has a host of noew challenges for Digital Marketers
