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AI and SEO

The internet became the go-to resource for everything from trivia about celebrities to fixing our kitchen countertops. But AI SEO can be changing the way marketers aid their websites rank high on internet search engine results pages.

Waiting to rank could result in your company missing out on valuable search traffic. Which suggests much less revenue for your business. For quite a very long time, you might get by with basic search engine optimization strategies. But not anymore. With artificial intelligence taking over the Earth, you want to up your game. 

What does that mean to your search engine optimization strategy?

What’s AI?

Artificial intelligence is a generic term that covers several distinct technology, including machine learning, computer vision, natural language processing, deep learning, along with other, still emerging technologies.

What is the purpose of AI?

AI has one chief goal – to carry out cognitive tasks better and quicker than humans. It is a technology designed to do our job and lifestyle easier. In business. AI has already proven to be efficient in increasing earnings. In sales and marketing, 30% of AI adopters cited a 6-10 percent increase in earnings after implementing the technology. 


These are fairly impressive results. And AI may also be helpful to your SEO.

But, will AI replace SEO?

Emphatically – no! Let us talk about how AI is affecting Search engine optimization and why it will not be taking over.

What’s AI SEO?

AI became a core component of big internet search engine algorithms, including Google’s Rankbrain and BERT. This factor means that if you know AI and how it impacts search engines, you can increase your SEO utilizing AI. But that is not all. AI is also a superb tool for data analysis, and it can be an important part of designing a successful search engine optimization strategy. 

By helping you spot trending topics into discovering content interruptions, you may do jobs faster and more effectively with AI powered SEO applications. AI and Search engine optimization are a match made in digital paradise.


6 Ways to Use AI to improve SEO

Here are six ways AI can help give you a competitive edge and scale your SEO efforts

Why is AI SEO Important?

Although the two AI and Search engine optimization are complex areas, used together, they create it simpler for you to increase your site’s rankings. The one thing to bear in mind about search engines is that they constantly put the user first. They aim to deliver content that is as relevant as possible. Due to this, Search engine optimization isn’t just about key words anymore. 

It’s about:

Concepts: what’s the idea behind the searchers query?

Context: what’s the intention behind the searchers query?

Client satisfaction: what’re the most relevant answers to the user’s query?

Thus, keyword stuffing doesn’t work. To your content to rank, you need an excellent link building strategy and also to optimize for AI powered search engines. Today, one of the primary factors that affect ranking is user experience. And AI is among the best ways to provide web site visitors with a favorable experience.

Rohit Shetty

Rohit Shetty born and brought up in Mumbai is a Digital Marketer by profession and a writer and philanthropist by passion. Rohit started his career with First Step Publishing in Mumbai in 2011 as a Digital Marketer and excelled in the field of Publishing. With First Step Publishing, Rohit eliminated the cumbersome process of waiting for a writer to get published. With First Step Publishing, Rohit Shetty has been known for marching forward with some great titles and allowing first-time authors to find a platform and publish their content in a market space that focuses on branding a certain 'author' rather than scouring talent. In an interview with DNA, First Step Publishing has been reported to be one of the fast-growing publishing firms based in Mumbai. The firm has the tagline 'Paying Ways For New Writers' which is meant to reflect the motive with which it was founded. Rohit Shetty holds two National Records Records being Book With the Shortest Title " i " with Limca Book of Records Special Literature Edition and with India Book of Records as well. He holds the title of the Most Published poet of India in 2012 and 2013 with India Book Of Records and Unique World Records. Apart from writing, Rohit is also an active Philanthropist and works towards Education and Health sectors. Awards and Recognitions Nominated four times for India’s Fourth Highest Civilian Award Padma Shri in 2017, 2018, 2019 and 2020 2012: Rohit has been recognized for his work and felicitated at the Grand Finale of Mulund Fest in 2012 by MLC Mr Charan Singh Sapra and MPCC President Mr Manikrao Thackrey 2012 and 2013: Most Published Poet by India Book of Records 2015: Book with the Shortest Title from Limca Book of Records, India Book of Records 2018: Member of NITI Ayog Atal Movement of change and Mentor of Change 2019: Nominated by Social Samosa as 40 Under 40 Digital Marketers in India 2019: Rohit Digital Marketing Blog ranked 13th Spot as India's Best Digital Marketing Blog by Expertido 2019: Rohit Digital Marketing Blog was also Ranked in Top 50 India’s Best Digital Marketing Blog by Feedspot 2019: Received prestigious Dr APJ Abdul Kalam Memorial Award for work towards building the nation 2020: Global Brand Icon Awad by Brand Opus 2021: Rashtriya Prerna Award

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