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Digital Marketing in the new normal

The pandemic had a substantial impact on business and how they’re now communicating with their clients. Functioning in the new normal has compelled us to reestablish and reassess; what might easily be termed as the previous ways of doing things. As everything around carries on to evolve; the best that brands may do is to adapt and cater to the emerging tendencies; while keeping a strong connect with consumers. It’s no secret that the environment around us has changed. Functioning in the new normal has compelled us to reestablish and reassess what might easily be termed as the previous ways of doing things.

As everything around evolves; the best that brands may do is to adapt and cater to the emerging tendencies; while keeping a strong connect with consumers. Marketing approaches have undergone a significant makeover. At a time when social distancing carries on being practiced, traditional touch-points like printing, ATL; and outdoor have transitioned to digital and mobile advertising. To enable smart marketing from the current scenario, let us look at five tips that brands must embrace

Digital is the way to go

A greater thrust must be placed on leveraging technology to induce consumer participation when enhancing engagement with consumers will continue to be a priority for brands; our approach requires constant innovation.

Incorporating distinctive digital initiatives will key as on ground activities will continue to take a back seat; at least in the not too distant future. Connecting digitally with a whole set of consumers from around the globe will be the best way for brands to bring into a semblance of normalcy to promotion initiatives along with supplying a much-desired healthy moment in the current situation.

Adopt the world of virtual events

Even though people continue to remain socially distant,; bring offline adventures online will ensure that they continue to connect with the brands they identify with. Adoption of technology including Augmented Reality and Virtual Reality will totally change the way brands communicate; launching new products and engage with consumers, all whilst ensuring the security of consumers isn’t compromised.

Better Together

The pandemic is a serious crisis and brands need to be aware of how they connect with consumers. As we continue to respond to new challenges every single day; forging partnerships and capitalizing on synergies at a strategic way will give great results in this competitive and complex market ecosystem. Working closely with community members also will help strengthen trust and brand ethos with a widespread audience.

Identify and use the right tools

for efficient message delivery, it’s imperative to identify intriguing formats to further improve engagement with customers. Be it brand new product introductions or regular marketing initiatives by brands might need to continue taking an electronic first approach; and using the right platforms and tools to create meaningful experiences.

Transparency is of the essence

In these uncertain times, transparent communication is essential to building trust amongst consumers. When creating desire and demand for the item is very important; addressing disasters, and acknowledging challenges are equally applicable to build a stronger connection with consumers

There is no fixed date as to when things will return to normalcy. Until then, as brand custodians; we will have to rethink traditional ways of engagement and understand that transparency, adaptability, and agility are going to be more important than ever. As we continue to move forward in this new journey; we need to constantly monitor changing consumer preferences and engage with our users using differentiated approaches and formats that best resonate with them.

Rohit Shetty

Rohit Shetty born and brought up in Mumbai is a Digital Marketer by profession and a writer and philanthropist by passion. Rohit started his career with First Step Publishing in Mumbai in 2011 as a Digital Marketer and excelled in the field of Publishing. With First Step Publishing, Rohit eliminated the cumbersome process of waiting for a writer to get published. With First Step Publishing, Rohit Shetty has been known for marching forward with some great titles and allowing first-time authors to find a platform and publish their content in a market space that focuses on branding a certain 'author' rather than scouring talent. In an interview with DNA, First Step Publishing has been reported to be one of the fast-growing publishing firms based in Mumbai. The firm has the tagline 'Paying Ways For New Writers' which is meant to reflect the motive with which it was founded. Rohit Shetty holds two National Records Records being Book With the Shortest Title " i " with Limca Book of Records Special Literature Edition and with India Book of Records as well. He holds the title of the Most Published poet of India in 2012 and 2013 with India Book Of Records and Unique World Records. Apart from writing, Rohit is also an active Philanthropist and works towards Education and Health sectors. Awards and Recognitions Nominated four times for India’s Fourth Highest Civilian Award Padma Shri in 2017, 2018, 2019 and 2020 2012: Rohit has been recognized for his work and felicitated at the Grand Finale of Mulund Fest in 2012 by MLC Mr Charan Singh Sapra and MPCC President Mr Manikrao Thackrey 2012 and 2013: Most Published Poet by India Book of Records 2015: Book with the Shortest Title from Limca Book of Records, India Book of Records 2018: Member of NITI Ayog Atal Movement of change and Mentor of Change 2019: Nominated by Social Samosa as 40 Under 40 Digital Marketers in India 2019: Rohit Digital Marketing Blog ranked 13th Spot as India's Best Digital Marketing Blog by Expertido 2019: Rohit Digital Marketing Blog was also Ranked in Top 50 India’s Best Digital Marketing Blog by Feedspot 2019: Received prestigious Dr APJ Abdul Kalam Memorial Award for work towards building the nation 2020: Global Brand Icon Awad by Brand Opus 2021: Rashtriya Prerna Award

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