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How to create a Digital Marketing Strategy

How To Create A Digital Marketing Strategy

As more consumers move to the Internet to get details about products, and even make purchases, it’s becoming vital that every business have a digital online marketing plan. Regardless of the size of your business or the industry wherein you work you can benefit from digital online marketing strategy. If you would like your digital online marketing plan to be effective, you’ll have to plan and execute it well, simply putting up an internet site and anticipating individuals to find it’s no longer sufficient in the current market.

  • Determine who your target clients.
  • Do market research if you do not currently have an idea of who your prospective clients.

Narrow this down to one hypothetical individual that you think represents your average client. Focus your message and create it to speak directly to this hypothetical individual, this will assist you target the segment of the market more than likely to buy your products.

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Research your competitors online marketing strategies. Pay attention to the digital channels that your competitors are using. Do searches as though you had been a potential client and see what info you’re able to most easily find. In case you’ve a web presence, see if it’s simpler to find details about your business or one of your competitors, if it’s a competitor, to pay attention to what they’re doing differently that appears to be working.

Select the right digital channels

Select the digital channels that you would like to include in your digital online marketing plan. Think about all forms of digital online marketing. Keep in mind that your choices are almost limitless; for instance, some of the options you can choose include web sites, blogs, social network, advertising banner, video advertising and viral marketing. Determine which of those online marketing channels will provide value to your business; and focus your efforts on the types of digital online marketing which will provide the best return on your investment. Decide what criteria you’ll Use to evaluate your online marketing plan.


Make sure that you use tangible and measurable criteria to determine success. Reevaluate your digital online marketing plan periodically to determine what’s effective for your company and what’s not effective. Change your digital online marketing plan appropriately when necessary.

Rohit Shetty

Rohit Shetty born and brought up in Mumbai is a Digital Marketer by profession and a writer and philanthropist by passion. Rohit started his career with First Step Publishing in Mumbai in 2011 as a Digital Marketer and excelled in the field of Publishing. With First Step Publishing, Rohit eliminated the cumbersome process of waiting for a writer to get published. With First Step Publishing, Rohit Shetty has been known for marching forward with some great titles and allowing first-time authors to find a platform and publish their content in a market space that focuses on branding a certain 'author' rather than scouring talent. In an interview with DNA, First Step Publishing has been reported to be one of the fast-growing publishing firms based in Mumbai. The firm has the tagline 'Paying Ways For New Writers' which is meant to reflect the motive with which it was founded. Rohit Shetty holds two National Records Records being Book With the Shortest Title " i " with Limca Book of Records Special Literature Edition and with India Book of Records as well. He holds the title of the Most Published poet of India in 2012 and 2013 with India Book Of Records and Unique World Records. Apart from writing, Rohit is also an active Philanthropist and works towards Education and Health sectors. Awards and Recognitions Nominated four times for India’s Fourth Highest Civilian Award Padma Shri in 2017, 2018, 2019 and 2020 2012: Rohit has been recognized for his work and felicitated at the Grand Finale of Mulund Fest in 2012 by MLC Mr Charan Singh Sapra and MPCC President Mr Manikrao Thackrey 2012 and 2013: Most Published Poet by India Book of Records 2015: Book with the Shortest Title from Limca Book of Records, India Book of Records 2018: Member of NITI Ayog Atal Movement of change and Mentor of Change 2019: Nominated by Social Samosa as 40 Under 40 Digital Marketers in India 2019: Rohit Digital Marketing Blog ranked 13th Spot as India's Best Digital Marketing Blog by Expertido 2019: Rohit Digital Marketing Blog was also Ranked in Top 50 India’s Best Digital Marketing Blog by Feedspot 2019: Received prestigious Dr APJ Abdul Kalam Memorial Award for work towards building the nation 2020: Global Brand Icon Awad by Brand Opus 2021: Rashtriya Prerna Award

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