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Where does digital marketing go wrong?

There are several ways that digital marketing can go wrong. Listing below my my top 11 reasons which where #DigitalMarketing can go wrong:

  • Lack of strategy: Without a clear strategy in place; it can be difficult to measure the success of digital marketing efforts and make informed decisions about where to allocate resources.
  • Ignoring data: Not using data to inform decisions can lead to wasted resources and ineffective campaigns.
  • Focusing too much on one channel: Relying too heavily on one channel (e.g. social media) can make a brand vulnerable to changes in that channel’s algorithms or audience behavior.
  • Not being authentic: Consumers can easily spot when a brand is not being genuine, which can harm the brand’s reputation.
  • Reluctant to changes: Digital marketing is constantly evolving; and not keeping up with new technologies, trends, and consumer behaviors can make a brand’s efforts less effective.
  • Not understanding target audience: Not understanding the target audience can lead to ineffective messaging and targeting; resulting in poor campaign performance.
  • Poor targeting: If a brand is not reaching the right audience, their marketing efforts will likely be wasted.
  • Not measuring performance: Not measuring the performance of digital marketing campaigns can make it difficult to identify what is working and what is not; and make adjustments accordingly.
  • Not testing: Not testing different elements of a campaign; such as ad copy, images, or targeting, can result in missed opportunities to improve performance.
  • Over-reliance on paid advertising: While paid advertising can be effective, an over-reliance on it can lead to a lack of organic growth and brand awareness.
  • Failing to personalize: With the amount of data available, personalization is key, but not all brands take advantage of it.

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Rohit Shetty

Rohit Shetty born and brought up in Mumbai is a Digital Marketer by profession and a writer and philanthropist by passion. Rohit started his career with First Step Publishing in Mumbai in 2011 as a Digital Marketer and excelled in the field of Publishing. With First Step Publishing, Rohit eliminated the cumbersome process of waiting for a writer to get published. With First Step Publishing, Rohit Shetty has been known for marching forward with some great titles and allowing first-time authors to find a platform and publish their content in a market space that focuses on branding a certain 'author' rather than scouring talent. In an interview with DNA, First Step Publishing has been reported to be one of the fast-growing publishing firms based in Mumbai. The firm has the tagline 'Paying Ways For New Writers' which is meant to reflect the motive with which it was founded. Rohit Shetty holds two National Records Records being Book With the Shortest Title " i " with Limca Book of Records Special Literature Edition and with India Book of Records as well. He holds the title of the Most Published poet of India in 2012 and 2013 with India Book Of Records and Unique World Records. Apart from writing, Rohit is also an active Philanthropist and works towards Education and Health sectors. Awards and Recognitions Nominated four times for India’s Fourth Highest Civilian Award Padma Shri in 2017, 2018, 2019 and 2020 2012: Rohit has been recognized for his work and felicitated at the Grand Finale of Mulund Fest in 2012 by MLC Mr Charan Singh Sapra and MPCC President Mr Manikrao Thackrey 2012 and 2013: Most Published Poet by India Book of Records 2015: Book with the Shortest Title from Limca Book of Records, India Book of Records 2018: Member of NITI Ayog Atal Movement of change and Mentor of Change 2019: Nominated by Social Samosa as 40 Under 40 Digital Marketers in India 2019: Rohit Digital Marketing Blog ranked 13th Spot as India's Best Digital Marketing Blog by Expertido 2019: Rohit Digital Marketing Blog was also Ranked in Top 50 India’s Best Digital Marketing Blog by Feedspot 2019: Received prestigious Dr APJ Abdul Kalam Memorial Award for work towards building the nation 2020: Global Brand Icon Awad by Brand Opus 2021: Rashtriya Prerna Award

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