Deterministic Data in Marketing Campaigns
Deterministic data plays a crucial role in marketing campaigns as it provides reliable and accurate information about customers and […]
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Where does digital marketing go wrong?
There are several ways that digital marketing can go wrong. Listing below my my top 11 reasons which where […]
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What type of content will work in 2023
It’s difficult to predict with certainty what types of content will be popular in 2023, as trends and tastes […]
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Story telling with Power BI
Power BI is a powerful data visualization and reporting tool that allows you to create interactive dashboards, reports, and […]
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AI in Digital Marketing 2023
It is difficult to predict exactly how AI will be used in digital marketing in 2023; as the field […]
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3 RSA experiments to optimize your PPC campaigns
Testing for responsive search advertising (RSA) may be challenging yet beneficial. Many advertisers and marketers were dismayed when Google […]
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Six data-driven SEO strategies that optimize conversion rates
Explore the elements and outcomes that make data-driven SEO strategies the star of modern marketing – lots of stats and case studies included
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Google Ads Announces Top 3 Priorities for 2022
Google Ads sheds light on their top three priorities for 2022: automation, measurement, and privacy. Learn how they’re tackling these topics
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Google: No SEO Bonus For Keyword-Based Domains
John Mueller says keyword-based domains are limiting and provide no SEO bonus. He then offered ideas for the best domains
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Which Schema Types Are Used Most by Industry [Research]
Find out which schema types are most prominent across industries including travel, education, home improvement, health care, and finance. […]
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