3 Vital Elements to Build Your Brand Image via Responses on Social Media
Social media is one of the most important means of building your online brand image. There are many brands like Tesco, Sainsbury and Xbox who have upgraded their brand image…
Social Selling
Social selling isn't just for salespeople - it's become a crucial way for marketers to attract and nurture the right people, and for account managers to delight their customers to…
Facebook has removed its Ad Relevancy score
Facebook has announced it'll Remove its ad relevance score as part of a broader switch to a more granular, applicable ad metrics to help improve performance. As per Facebook: as…
Microsoft Lists SEO as the Most Important Hard Skill for Marketers
A study published by Microsoft aims to identify the most crucial trends in marketing for the 2020s. The study contains a section on trends in marketing skills, with lists of…
Creating a Strong Brand Identity: A Synthesis of David Aaker’s Model and the Role of AI
David Aaker's Model for Creating Brand Identity with AI David Aaker's model for creating brand identity is a four-perspectives framework that helps businesses to understand and manage their brand. The…
Will AI Take Over Data Analytics?
Artificial intelligence (AI) is rapidly changing the world, and the field of data analytics is no exception. AI-powered tools are already being used to automate many of the tasks that…
The Framing Effect: Unveiling Psychological Nuances in Brand Strategy
In the ever-evolving landscape of marketing and brand strategy, understanding human psychology plays a pivotal role in crafting effective campaigns and resonating with target audiences. One psychological phenomenon that has…
The Synergy Between AI and Data Analytics: A Human-Centric Perspective
Introduction In the ever-evolving landscape of technology, artificial intelligence (AI) has emerged as a transformative force across various industries. One area that has witnessed a profound impact is data analytics.…
GA4 – Pairing Goal Tracking with Expectations
The transition to GA4 presents a unique opportunity to reevaluate your client objectives and how you monitor the success of their campaigns. As we've moved from Universal Google Universal Analytics…
Unlocking the Future of Talent Acquisition: Recruitment Marketing with Generative AI
Introduction Recruitment has always been a critical aspect of business growth, and as technology continues to evolve, the way companies attract and engage potential candidates is also undergoing a transformation.…
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