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Read more about the article How to optimize your website for voice search using AI and ML
AI / Blog / Digital Marketing

How to optimize your website for voice search using AI and ML

Voice search is becoming increasingly popular, and it is important to optimize your website for it. AI and ML can help you do this by understanding the nuances of voice…

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October 15, 2023
Read more about the article Creating a Strong Brand Identity: A Synthesis of David Aaker’s Model and the Role of AI
AI / Blog / Brand Building / Generative AI / Marketing

Creating a Strong Brand Identity: A Synthesis of David Aaker’s Model and the Role of AI

David Aaker's Model for Creating Brand Identity with AI David Aaker's model for creating brand identity is a four-perspectives framework that helps businesses to understand and manage their brand. The…

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September 17, 2023
Read more about the article Will AI Take Over Data Analytics?
AI / Analytics / Blog / Digital Marketing

Will AI Take Over Data Analytics?

Artificial intelligence (AI) is rapidly changing the world, and the field of data analytics is no exception. AI-powered tools are already being used to automate many of the tasks that…

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August 17, 2023
Read more about the article The Synergy Between AI and Data Analytics: A Human-Centric Perspective
AI / Analytics / Blog / Digital Marketing / Generative AI

The Synergy Between AI and Data Analytics: A Human-Centric Perspective

Introduction In the ever-evolving landscape of technology, artificial intelligence (AI) has emerged as a transformative force across various industries. One area that has witnessed a profound impact is data analytics.…

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August 10, 2023
Read more about the article Unlocking the Future of Talent Acquisition: Recruitment Marketing with Generative AI
AI / Digital Marketing / Generative AI / Recruitment AI

Unlocking the Future of Talent Acquisition: Recruitment Marketing with Generative AI

Introduction Recruitment has always been a critical aspect of business growth, and as technology continues to evolve, the way companies attract and engage potential candidates is also undergoing a transformation.…

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August 2, 2023
Read more about the article Generative AI in Digital Marketing: Expectations vs Reality
AI / Digital Marketing / Generative AI

Generative AI in Digital Marketing: Expectations vs Reality

Introduction In recent years, the emergence of artificial intelligence (AI) has revolutionized various industries, including digital marketing. One particularly promising aspect of AI in this field is generative AI; which…

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June 15, 2023
Read more about the article Iron Your Marketing Strategy with Generative AI
AI / Analytics / Generative AI

Iron Your Marketing Strategy with Generative AI

Marketing has always been an essential component of any business. It plays a vital role in creating brand awareness, attracting new customers, and retaining existing ones. However; creating an effective…

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May 5, 2023
Read more about the article AI in Digital Marketing 2023
AI / Digital Marketing

AI in Digital Marketing 2023

It is difficult to predict exactly how AI will be used in digital marketing in 2023; as the field is constantly evolving and new technologies and applications are being developed.…

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December 17, 2022
Read more about the article Conversational insights going beyond guesswork in marketing and keywords
AI / Chatbots / Digital Marketing / NLP

Conversational insights going beyond guesswork in marketing and keywords

Conversational insights marketing platforms allow brands to utilize AI powered chatbots; to speak to consumers, Implementing conversational insights to guide clients through each stage of the buying funnel. For at…

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May 2, 2021
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