3 Vital Elements to Build Your Brand Image via Responses on Social Media
Social media is one of the most important means of building your online brand image. There are many brands like Tesco, Sainsbury and Xbox who have upgraded their brand image…
Data Analytics and Business Intelligence: How to Make their Best Combinational Use?
Technology is ever-growing. Years ago, if you stood by the industrial trend then, it does not imply that you need not redefine it further. Being stuck with a single technology…
Creating a Strong Brand Identity: A Synthesis of David Aaker’s Model and the Role of AI
David Aaker's Model for Creating Brand Identity with AI David Aaker's model for creating brand identity is a four-perspectives framework that helps businesses to understand and manage their brand. The…
The Framing Effect: Unveiling Psychological Nuances in Brand Strategy
In the ever-evolving landscape of marketing and brand strategy, understanding human psychology plays a pivotal role in crafting effective campaigns and resonating with target audiences. One psychological phenomenon that has…
Six data-driven SEO strategies that optimize conversion rates
Explore the elements and outcomes that make data-driven SEO strategies the star of modern marketing - lots of stats and case studies included
The Marketing Metamorphosis
In today’s world, every one of us is bombarded with marketing messages in any moment, any place, and on any device. This poses a big question to entrepreneurs: “How do…
Brand communication trends that will define 2021
Brand Communication, Be it on social media or mainline advertising, here are a few themes that we see continuing in communications in 2021
Digital Marketing in the new normal
Digital Marketing is the key for marketers in the new normal. 2021 has a host of noew challenges for Digital Marketers
Why You Should Follow Your Competitors On Social Media
You should follow your competitor on social media to understand the types of content used by your competitor for branding and many more.
5 ways Short videos can help you build your brand
From telling interactive stories to running campaigns and driving conversions, there is a lot a brand stands to win with short videos
