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Blog / Brand Building

Data Analytics and Business Intelligence: How to Make their Best Combinational Use?

Technology is ever-growing. Years ago, if you stood by the industrial trend then, it does not imply that you need not redefine it further. Being stuck with a single technology…

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September 18, 2023
Read more about the article Creating a Strong Brand Identity: A Synthesis of David Aaker’s Model and the Role of AI
AI / Blog / Brand Building / Generative AI / Marketing

Creating a Strong Brand Identity: A Synthesis of David Aaker’s Model and the Role of AI

David Aaker's Model for Creating Brand Identity with AI David Aaker's model for creating brand identity is a four-perspectives framework that helps businesses to understand and manage their brand. The…

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September 17, 2023
Read more about the article The Framing Effect: Unveiling Psychological Nuances in Brand Strategy
Blog / Brand Building / Digital Marketing

The Framing Effect: Unveiling Psychological Nuances in Brand Strategy

In the ever-evolving landscape of marketing and brand strategy, understanding human psychology plays a pivotal role in crafting effective campaigns and resonating with target audiences. One psychological phenomenon that has…

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August 17, 2023
Read more about the article Six data-driven SEO strategies that optimize conversion rates
Blog / Brand Building / Digital Marketing / SEO

Six data-driven SEO strategies that optimize conversion rates

Explore the elements and outcomes that make data-driven SEO strategies the star of modern marketing - lots of stats and case studies included

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March 1, 2022
Read more about the article The Marketing Metamorphosis
Blog / Brand Building / Content Marketing / Digital Marketing / Email Marketing / Marketing / Social Media

The Marketing Metamorphosis

In today’s world, every one of us is bombarded with marketing messages in any moment, any place, and on any device. This poses a big question to entrepreneurs: “How do…

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August 1, 2021
Read more about the article Brand communication trends that will define 2021
Brand Building

Brand communication trends that will define 2021

Brand Communication, Be it on social media or mainline advertising, here are a few themes that we see continuing in communications in 2021

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January 26, 2021
Read more about the article Digital Marketing in the new normal
Blog / Brand Building / Digital Marketing

Digital Marketing in the new normal

Digital Marketing is the key for marketers in the new normal. 2021 has a host of noew challenges for Digital Marketers

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January 9, 2021
Read more about the article Why You Should Follow Your Competitors On Social Media
Brand Building / Content Marketing / Digital Marketing / Social Media Listening

Why You Should Follow Your Competitors On Social Media

You should follow your competitor on social media to understand the types of content used by your competitor for branding and many more.

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January 2, 2021
Read more about the article 5 ways Short videos can help you build your brand
Brand Building / Content Marketing / Digital Marketing / Video Marketing

5 ways Short videos can help you build your brand

From telling interactive stories to running campaigns and driving conversions, there is a lot a brand stands to win with short videos

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October 11, 2020
Read more about the article LinkedIn to Prevent Users From Spamming Page Follow Invites
Brand Building / Digital Marketing / Linkedin / Social Media

LinkedIn to Prevent Users From Spamming Page Follow Invites

LinkedIn to Prevent Users From Spamming Page Follow Invites | Rohit N Shetty

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August 5, 2020
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