Microsoft Lists SEO as the Most Important Hard Skill for Marketers
A study published by Microsoft aims to identify the most crucial trends in marketing for the 2020s. The study contains a section on trends in marketing skills, with lists of…
Six data-driven SEO strategies that optimize conversion rates
Explore the elements and outcomes that make data-driven SEO strategies the star of modern marketing - lots of stats and case studies included
Google: No SEO Bonus For Keyword-Based Domains
John Mueller says keyword-based domains are limiting and provide no SEO bonus. He then offered ideas for the best domains
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Which Schema Types Are Used Most by Industry [Research]
Find out which schema types are most prominent across industries including travel, education, home improvement, health care, and finance. With so much content to process, search engines prefer data on…
Largest Contentful Paint: An Easy Explanation
Largest Contentful Paint is a brand new Google user experience metric and soon to be a ranking factor. Learn what's and how to optimize for it. Largest Contentful Paint (LCP)…
4 ways to optimize for Google’s Page Experience Update
It isn't too late to prepare for a Google Page Experience update even as it is rolling out. Learn how to gain a competitive edge in Search. If you have…
Google Discover Now Excludes 5 Kinds of Content
Google Discover is excluding Satire and 4 other types of content. There's a report of non-satire content being excluded. Table of contentsGoogle DiscoverWhat Changed in Google DiscoverSatirical ContentReport that Google…
Where do you take your marketing strategy from here?
Focusing on a content-first strategy ensures your marketing plans don’t go to waste in this unpredictable year. More on a successful marketing strategy
10 Reasons Why SEO Doesn’t Work
There are several reasons Search engine optimization doesn't work. It varies from unrealistic anticipation to internal factors of the company to improper source allocations. Check out 10 of them here.…
How Search Engines View H1 Tags & Why They Still Matter
Find out how important an H1 tag is for SEO today. Here's what headers on pages mean and how they are viewed by search engines.
