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Where do you take your marketing strategy from here?

By focusing on content first plan; you can ensure your marketing strategy do not go to waste in this unpredictable year.

With 2020 pulling the carpet out from under nearly everybody; it’s not surprising that advertising had to change over the past year. Where the focus of many organizations was once in person events and meetings such as trade fair and conventions; it is now mostly shifted to tactics which can be deployed remotely.

The biggest winner of all this change has, without a doubt, been content promotion. Content promotion is a technique that does not need any physical contact to connect with individuals. The content can be shared broadly and consistently, no matter where folks are from the world.

It helps present customers better understand the value of a business; and also act as a means to attract new clients into the fold. Whilst the plan occupies much of its popularity into the pandemic; content advertising’s latest dominance is not likely to go away when the pandemic subsides.

Before 2020, many entrepreneurs had already been pushing for more content focused approach. In several ways, this past year has just created the chance for them to prove the strategy’s true value.

The way to plan a marketing strategy around whatever 2021 could bring

These past few months have been a time of experimentation for entrepreneurs, filled with successes and failures.

For many businesses, flaws within this strategy; such as inferior search engine optimization and too little spending budget for content development. When subjected, much as the potential of content promotion has been proven. But the question for marketers is how to bring content plan into the following year; and successfully mould it with a marketing plan for a world beyond the present health crisis.

Read More: Brand Communication Trend That will Define 2021

Focus on SEO

All of the top quality content from the world cannot help you if no one can find it. Improving search engine optimization is a key objective if you wish to capitalize on everything you have done this past year.

Perform a complete website audit to ensure your site is set up to be seen by search engines; along with also a key word research to make sure your content aligns with your target audience’s queries. Not only should your keyword study guide your content for the future; it also ought to steer your upgrades of old content to keep its relevance. Updating old content is usually the most effective approach you can employ.

Do not just stop at key words, though. Perform a deep dive into your audience’s behaviour to figure out just what they are looking to raise your odds of turning visits into conversions. In the end; what you think you know about consumer behaviour and what’s really true can end up being extremely different. According to HubSpot, popups are the most used form for sign ups; but they only succeed in converting 3 percent of visitors. Squeeze pages, meanwhile, have the highest rate of conversion, despite being the less popular version of sign-up form.

Develop more revenue enablement content

Successful content could be handy for more than simply advertising. Sales reps may also utilize it to better communicate with potential clients. Listen to revenue calls to find out which questions are the most typical and that are the most challenging for your sales staff to answer. From there, you may create revenue enablement content, like blog posts and infographics, that the team can refer to pass on to prospects. You might also use the largest customer successes as case studies which might help prospects customers better understand your value. Not only will this help sell clients, however it may also assist with securing internal buy-in to get a content focused strategy.

Do not bet on in-person events in 2021

More than 90 percent of event marketers strategy to put money into virtual events next year. Even when everything goes flawlessly over the next few months and things might start moving toward some degree of normalcy by summer or fall, don’t rely on large conventions and personal trade fair to come back and take over your advertising plan. That is why a vast majority of entrepreneurs are generating strategies that may works for both virtual events and also in person events during the next year.

Content will still be just as powerful when the pandemic is over, but what in person events will look like is still up in the air. Do not bet on an imaginary best case situation, create a plan based upon what you know works at this time and might continue to work in the future. While 2020 could have thrown everybody for a loop, the lessons learned from this season could be applied in 2021, even though we are unsure of what the coming year will really bring. By focusing more on content original plan, you can ensure your promotion plans do not waste both in the best case and in the worst case situations.

Rohit Shetty

Rohit Shetty born and brought up in Mumbai is a Digital Marketer by profession and a writer and philanthropist by passion. Rohit started his career with First Step Publishing in Mumbai in 2011 as a Digital Marketer and excelled in the field of Publishing. With First Step Publishing, Rohit eliminated the cumbersome process of waiting for a writer to get published. With First Step Publishing, Rohit Shetty has been known for marching forward with some great titles and allowing first-time authors to find a platform and publish their content in a market space that focuses on branding a certain 'author' rather than scouring talent. In an interview with DNA, First Step Publishing has been reported to be one of the fast-growing publishing firms based in Mumbai. The firm has the tagline 'Paying Ways For New Writers' which is meant to reflect the motive with which it was founded. Rohit Shetty holds two National Records Records being Book With the Shortest Title " i " with Limca Book of Records Special Literature Edition and with India Book of Records as well. He holds the title of the Most Published poet of India in 2012 and 2013 with India Book Of Records and Unique World Records. Apart from writing, Rohit is also an active Philanthropist and works towards Education and Health sectors. Awards and Recognitions Nominated four times for India’s Fourth Highest Civilian Award Padma Shri in 2017, 2018, 2019 and 2020 2012: Rohit has been recognized for his work and felicitated at the Grand Finale of Mulund Fest in 2012 by MLC Mr Charan Singh Sapra and MPCC President Mr Manikrao Thackrey 2012 and 2013: Most Published Poet by India Book of Records 2015: Book with the Shortest Title from Limca Book of Records, India Book of Records 2018: Member of NITI Ayog Atal Movement of change and Mentor of Change 2019: Nominated by Social Samosa as 40 Under 40 Digital Marketers in India 2019: Rohit Digital Marketing Blog ranked 13th Spot as India's Best Digital Marketing Blog by Expertido 2019: Rohit Digital Marketing Blog was also Ranked in Top 50 India’s Best Digital Marketing Blog by Feedspot 2019: Received prestigious Dr APJ Abdul Kalam Memorial Award for work towards building the nation 2020: Global Brand Icon Awad by Brand Opus 2021: Rashtriya Prerna Award

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