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Read more about the article AI-Powered Brand Ambassadors: The Rise of Virtual Assistants in Marketing and Customer Experience
AI / Chatbots / Digital Marketing / Generative AI

AI-Powered Brand Ambassadors: The Rise of Virtual Assistants in Marketing and Customer Experience

Introduction: The digital landscape is shifting. Consumers crave personalized, interactive experiences, and traditional marketing tactics are losing their luster. In this new paradigm, Artificial Intelligence (AI) emerges as a transformative…

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January 20, 2024
Read more about the article Creating a Strong Brand Identity: A Synthesis of David Aaker’s Model and the Role of AI
AI / Blog / Brand Building / Generative AI / Marketing

Creating a Strong Brand Identity: A Synthesis of David Aaker’s Model and the Role of AI

David Aaker's Model for Creating Brand Identity with AI David Aaker's model for creating brand identity is a four-perspectives framework that helps businesses to understand and manage their brand. The…

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September 17, 2023
Read more about the article The Synergy Between AI and Data Analytics: A Human-Centric Perspective
AI / Analytics / Blog / Digital Marketing / Generative AI

The Synergy Between AI and Data Analytics: A Human-Centric Perspective

Introduction In the ever-evolving landscape of technology, artificial intelligence (AI) has emerged as a transformative force across various industries. One area that has witnessed a profound impact is data analytics.…

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August 10, 2023
Read more about the article Unlocking the Future of Talent Acquisition: Recruitment Marketing with Generative AI
AI / Digital Marketing / Generative AI / Recruitment AI

Unlocking the Future of Talent Acquisition: Recruitment Marketing with Generative AI

Introduction Recruitment has always been a critical aspect of business growth, and as technology continues to evolve, the way companies attract and engage potential candidates is also undergoing a transformation.…

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August 2, 2023
Read more about the article Generative AI in Digital Marketing: Expectations vs Reality
AI / Digital Marketing / Generative AI

Generative AI in Digital Marketing: Expectations vs Reality

Introduction In recent years, the emergence of artificial intelligence (AI) has revolutionized various industries, including digital marketing. One particularly promising aspect of AI in this field is generative AI; which…

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June 15, 2023
Read more about the article Iron Your Marketing Strategy with Generative AI
AI / Analytics / Generative AI

Iron Your Marketing Strategy with Generative AI

Marketing has always been an essential component of any business. It plays a vital role in creating brand awareness, attracting new customers, and retaining existing ones. However; creating an effective…

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May 5, 2023
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