Creating a Strong Brand Identity: A Synthesis of David Aaker’s Model and the Role of AI

David Aaker's Model for Creating Brand Identity with AI David Aaker's model for creating brand identity is a four-perspectives framework that helps businesses to understand and manage their brand. The…

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The Synergy Between AI and Data Analytics: A Human-Centric Perspective

Introduction In the ever-evolving landscape of technology, artificial intelligence (AI) has emerged as a transformative force across various industries. One area that has witnessed a profound impact is data analytics.…

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Unlocking the Future of Talent Acquisition: Recruitment Marketing with Generative AI

Introduction Recruitment has always been a critical aspect of business growth, and as technology continues to evolve, the way companies attract and engage potential candidates is also undergoing a transformation.…

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