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Creating a Strong Brand Identity: A Synthesis of David Aaker’s Model and the Role of AI

Creating a Strong Brand Identity: A Synthesis of David Aaker’s Model and the Role of AI

September 17, 2023 rohitnshettyrohitnshetty 0 Comments 4:07 pm

David Aaker’s Model for Creating Brand Identity with AI David Aaker‘s model for creating brand identity is a four-perspectives framework[...]

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Will AI Take Over Data Analytics?

Will AI Take Over Data Analytics?

August 17, 2023 rohitnshettyrohitnshetty 0 Comments 7:54 pm

Artificial intelligence (AI) is rapidly changing the world, and the field of data analytics is no exception. AI-powered tools are[...]

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The Framing Effect: Unveiling Psychological Nuances in Brand Strategy

The Framing Effect: Unveiling Psychological Nuances in Brand Strategy

August 17, 2023 rohitnshettyrohitnshetty 0 Comments 7:22 pm

In the ever-evolving landscape of marketing and brand strategy, understanding human psychology plays a pivotal role in crafting effective campaigns[...]

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The Synergy Between AI and Data Analytics: A Human-Centric Perspective

The Synergy Between AI and Data Analytics: A Human-Centric Perspective

August 10, 2023 rohitnshettyrohitnshetty 0 Comments 3:43 pm

Introduction In the ever-evolving landscape of technology, artificial intelligence (AI) has emerged as a transformative force across various industries. One[...]

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GA4 – Pairing Goal Tracking with Expectations

GA4 – Pairing Goal Tracking with Expectations

August 10, 2023 rohitnshettyrohitnshetty 0 Comments 9:46 am

The transition to GA4 presents a unique opportunity to reevaluate your client objectives and how you monitor the success of[...]

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Unlocking the Future of Talent Acquisition: Recruitment Marketing with Generative AI

Unlocking the Future of Talent Acquisition: Recruitment Marketing with Generative AI

August 2, 2023 rohitnshettyrohitnshetty 0 Comments 9:23 pm

Introduction Recruitment has always been a critical aspect of business growth, and as technology continues to evolve, the way companies[...]

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Generative AI in Digital Marketing: Expectations vs Reality

Generative AI in Digital Marketing: Expectations vs Reality

June 15, 2023 rohitnshettyrohitnshetty 0 Comments 1:45 pm

Introduction In recent years, the emergence of artificial intelligence (AI) has revolutionized various industries, including digital marketing. One particularly promising[...]

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Iron Your Marketing Strategy with Generative AI

Iron Your Marketing Strategy with Generative AI

May 5, 2023 rohitnshettyrohitnshetty 0 Comments 12:17 pm

Marketing has always been an essential component of any business. It plays a vital role in creating brand awareness, attracting[...]

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Nostalgia Marketing

Nostalgia Marketing

March 29, 2023 rohitnshettyrohitnshetty 0 Comments 10:22 pm

Nostalgia marketing is a marketing technique that has become increasingly popular in recent years. This marketing strategy is based on[...]

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Deterministic Data in Marketing Campaigns

Deterministic Data in Marketing Campaigns

March 6, 2023 rohitnshettyrohitnshetty 0 Comments 1:04 pm

Deterministic data plays a crucial role in marketing campaigns as it provides reliable and accurate information about customers and their[...]

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Recent Blogs

  • Vibe Marketing: How AI is Redefining the $250 Billion Marketing Industry July 4, 2025
  • Understanding Google’s AI Overview: A Complete Guide April 2, 2025
  • Is SEO dying? January 5, 2025
  • Top 2025 Digital Marketing Trends You Should Plan For December 27, 2024
  • How Marketers Can Adapt to Drive Quality Over Quantity December 25, 2024

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