Understanding Google’s AI Overview: A Complete Guide
Introduction Google’s AI Overview (AIO) represents a revolutionary shift in how users interact with search results, leveraging advanced artificial intelligence to provide quick, comprehensive answers to complex queries. This guide will delve deep into what AIO is, how it works,…
Is SEO dying?
In a recent episode of Google’s Search Off the Record podcast, the discussion centered around whether SEO is facing a decline due to the rise of AI in search. The conversation highlighted contrasting views: while some at Google claim SEO…
Six data-driven SEO strategies that optimize conversion rates
Explore the elements and outcomes that make data-driven SEO strategies the star of modern marketing – lots of stats and case studies included
Google: No SEO Bonus For Keyword-Based Domains
John Mueller says keyword-based domains are limiting and provide no SEO bonus. He then offered ideas for the best domains
Which Schema Types Are Used Most by Industry [Research]
Find out which schema types are most prominent across industries including travel, education, home improvement, health care, and finance. With so much content to process, search engines prefer data on a website to be structured in a way that helps…
Largest Contentful Paint: An Easy Explanation
Largest Contentful Paint is a brand new Google user experience metric and soon to be a ranking factor. Learn what’s and how to optimize for it. Largest Contentful Paint (LCP) is a Google user experience metric. It’s set becoming a…
4 ways to optimize for Google’s Page Experience Update
It isn’t too late to prepare for a Google Page Experience update even as it is rolling out. Learn how to gain a competitive edge in Search. If you have got your finger on the pulse of Google and its…
Google Discover Now Excludes 5 Kinds of Content
Google Discover is excluding Satire and 4 other types of content. There’s a report of non-satire content being excluded. Google upgraded it’s Google Discover policies to add five types of content that can be excluded from being advocated. Publishers should…
Where do you take your marketing strategy from here?
Focusing on a content-first strategy ensures your marketing plans don’t go to waste in this unpredictable year. More on a successful marketing strategy
10 Reasons Why SEO Doesn’t Work
There are several reasons Search engine optimization doesn’t work. It varies from unrealistic anticipation to internal factors of the company to improper source allocations. Check out 10 of them here. As somebody who has spent an important part of their…
