AI in Digital Marketing 2023
It is difficult to predict exactly how AI will be used in digital marketing in 2023; as the field is constantly evolving and new technologies and applications are being developed. However; it is likely that AI will continue to play…
3 RSA experiments to optimize your PPC campaigns
Testing for responsive search advertising (RSA) may be challenging yet beneficial. Many advertisers and marketers were dismayed when Google decided to relegate the extended text ad (ETA) to dinosaur extinction. But there are many chances available to individuals who are…
Six data-driven SEO strategies that optimize conversion rates
Explore the elements and outcomes that make data-driven SEO strategies the star of modern marketing – lots of stats and case studies included
Google Ads Announces Top 3 Priorities for 2022
Google Ads sheds light on their top three priorities for 2022: automation, measurement, and privacy. Learn how they’re tackling these topics
Google: No SEO Bonus For Keyword-Based Domains
John Mueller says keyword-based domains are limiting and provide no SEO bonus. He then offered ideas for the best domains
Which Schema Types Are Used Most by Industry [Research]
Find out which schema types are most prominent across industries including travel, education, home improvement, health care, and finance. With so much content to process, search engines prefer data on a website to be structured in a way that helps…
The Marketing Metamorphosis
In today’s world, every one of us is bombarded with marketing messages in any moment, any place, and on any device. This poses a big question to entrepreneurs: “How do we make our campaign stick out from the masses? ”…
Largest Contentful Paint: An Easy Explanation
Largest Contentful Paint is a brand new Google user experience metric and soon to be a ranking factor. Learn what’s and how to optimize for it. Largest Contentful Paint (LCP) is a Google user experience metric. It’s set becoming a…
4 ways to optimize for Google’s Page Experience Update
It isn’t too late to prepare for a Google Page Experience update even as it is rolling out. Learn how to gain a competitive edge in Search. If you have got your finger on the pulse of Google and its…
Conversational insights going beyond guesswork in marketing and keywords
Conversational insights marketing platforms allow brands to utilize AI powered chatbots; to speak to consumers, Implementing conversational insights to guide clients through each stage of the buying funnel. For at least 2 decades, Google along with other search engines have…
