My Blog

Tag: branding

  • The Framing Effect: Unveiling Psychological Nuances in Brand Strategy

    In the ever-evolving landscape of marketing and brand strategy, understanding human psychology plays a pivotal role in crafting effective campaigns and resonating with target audiences. One psychological phenomenon that has garnered significant attention from brand strategists is the Framing Effect. Rooted in behavioral economics and cognitive psychology, the Framing Effect highlights the powerful influence of presentation and context on decision-making. In this exploration, we delve into the nuances of the Framing Effect, its various manifestations; and why it holds immense importance for brand strategists in shaping consumer perceptions and driving successful marketing campaigns.

    Unveiling the Framing Effect: A Cognitive Lens

    At its core, the Framing Effect underscores the principle that the way information is presented or “framed” can significantly impact individuals’ judgments and decisions. This phenomenon arises from the cognitive biases and heuristics that individuals employ when processing information. Psychologists Daniel Kahneman and Amos Tversky are often credited with pioneering the study of cognitive biases; including the Framing Effect, through their groundbreaking research on prospect theory.

    Prospect theory suggests that individuals evaluate potential outcomes relative to a reference point, often influenced by the presentation of information. In the context of decision-making, people are more sensitive to potential losses than gains, leading to a bias known as loss aversion. This bias is particularly significant in the Framing Effect; where the presentation of options as gains or losses can dramatically alter individuals’ preferences and choices.

    Manifestations of the Framing Effect

    The Framing Effect manifests in various ways, each shedding light on the intricate interplay between cognition and decision-making. Some of the most notable manifestations include:

    1. Positive vs. Negative Framing: The classic example of the Framing Effect involves the presentation of a medical procedure’s success rate as either a survival rate or a mortality rate. When the procedure is presented as having a 90% survival rate, individuals are more likely to opt for it than when it is presented as having a 10% mortality rate. This showcases the impact of positive and negative framing on risk perception and decision-making.
    2. Attribute Framing: The way attributes or features of a product are framed can significantly influence consumer preferences. For instance, a beverage labeled as “90% fat-free” might be more appealing than the same beverage labeled as “10% fat.”
    3. Temporal Framing: The temporal context in which information is presented can shape decisions. When choices are framed in the short-term, individuals might prioritize immediate gratification, while framing choices in the long-term can encourage more future-oriented decision-making.
    4. Goal Framing: Presenting information in a way that aligns with individuals’ goals can sway their decisions. For example, positioning a fitness tracker as a tool to “achieve a healthier lifestyle” appeals to consumers focused on wellness goals.
    5. Comparative Framing: Comparing options side by side can influence perceptions. A sale that offers “Buy one, get 50% off on the second” might be perceived differently from “Buy two and save 50% on the second.”
    6. Numerical Framing: The presentation of numerical data can impact perceptions of magnitude. A product priced at $199 might be perceived as significantly cheaper than the same product priced at $200, despite the marginal difference.

    Why the Framing Effect Matters to Brand Strategists

    Brand strategists operate in a dynamic environment where consumer perceptions and decision-making are paramount. The Framing Effect holds crucial implications for their work:

    1. Influencing Perceived Value: How a brand’s offerings are framed can shape consumers’ perceived value. By strategically highlighting positive attributes and framing offerings in a way that aligns with consumer goals, brand strategists can enhance perceived value and drive purchase intent.
    2. Managing Risk Perception: The Framing Effect’s influence on risk perception can guide brand strategists in mitigating perceived risks associated with products or services. Effective communication can reframe potential drawbacks into positive attributes, reducing consumer hesitancy.
    3. Guiding Pricing Strategies: Numerical framing directly impacts pricing perceptions. Brand strategists can employ pricing tactics that leverage this effect, making products appear more affordable or justifying premium pricing through effective framing.
    4. Creating Emotional Resonance: Framing narratives around brand stories can evoke specific emotional responses. By choosing the right framing, brand strategists can connect with consumers on a deeper level and foster brand loyalty.
    5. Differentiating in a Crowded Market: In saturated markets, differentiation is key. Attribute framing allows brand strategists to highlight unique features and position offerings distinctively, aiding in brand differentiation.
    6. Empowering Decision-Making: By understanding temporal and goal framing, strategists can empower consumers to make decisions that align with their aspirations, ultimately enhancing the overall customer experience.
    7. Crafting Compelling Campaigns: Framing can determine the success of marketing campaigns. Whether it’s positive framing to highlight benefits or comparative framing to showcase superiority over competitors, effective framing enhances the persuasive impact of campaigns.

    Navigating Ethical Considerations

    While the Framing Effect is a powerful tool in the hands of brand strategists, it raises ethical considerations. Manipulative framing that exploits cognitive biases can erode consumer trust and tarnish a brand’s reputation. Brand strategists must prioritize transparency, authenticity, and a genuine concern for consumer well-being. Ethical framing involves presenting information accurately and responsibly, enabling consumers to make informed decisions aligned with their best interests.

    Conclusion

    In the ever-evolving realm of brand strategy, the Framing Effect emerges as a psychological phenomenon with profound implications. Understanding how individuals perceive and process information allows brand strategists to craft campaigns that resonate, inspire, and drive desired behaviors. By leveraging various framing techniques and navigating ethical considerations; brand strategists can harness the power of the Framing Effect to create meaningful connections with consumers, differentiate their brands; and thrive in a competitive marketplace shaped by cognitive biases and decision-making nuances. As the field of marketing continues to evolve; embracing the insights offered by the Framing Effect becomes not just an option, but a necessity for those seeking to master the art of persuasion and influence in the minds of their target audiences.

  • Why You Should Follow Your Competitors On Social Media

    With lots of popular niches available to make content for; it is unavoidable that you’ll see yourself with an adequate number of competitors. In contrary to what you may think, competition is not always a bad thing. As soon as it’s almost always a fantastic idea to concentrate on one’s own content and not get bogged down in creating toxicity competitive behaviours; knowing the on-line habits of your competitors is essential if you would like to produce a strong foundation for your brand. Not only should you be looking to your opponents for content tendencies and consumer opinions, but you ought to be monitoring their social networking presence as well.

    Whether they’re Twitter or Insta famous concentrated; knowing the way your competitor is currently interacting with their very own fanbase is a crucial component in learning how to interact with yours. In case you were not already convinced; we set up reasons on why you ought to be following your competitors on social websites; and what to keep a look out for whenever you do. Let us get started!

    Knowing What Works

    Not only is social websites a way to see stay in touch with your favourite brands; but it’s also a great way to keep your eye on your competitors.

    Through routine observation; you are able to quickly determine what’s working for your competitors so that you are able to implement their effective practice and improve your own brand quality. For example, let’s say your YouTube station is constituted of vlogs that concentrate on budget traveling. You’ve built up a foundation, but you notice that others stations with similar content are gaining greater amounts of subscribers, views, and are being featured on YouTube’s trending page.

    So what are they doing this you are not? . Take a look at these essential Areas and see how the competitor’s practices and your own compare:

    The quality of the content

    It is the content the best quality it could be. Are your videos or articles too short? Too long? Is the audio or picture clear enough? Is there a theme in what you post or do you randomly produce whatever you feel like? .

    Branding

    Does your channles or social networking profile have a clear mark behind it? Is your profile or logo picture is a full representative of what you make and stand for? Is your feed consistent, or is all cluttered?

    Relationships

    Do you react to criticism and all comments? In that case, are you commenting in a friendly and fair manner? Do you listen to your follower’s opinions and create the content that they need as opposed to simply what you would like?

    Promotion

    Are you currently sharing your content frequently? If so, what platforms are you using? Once you have determined where you are able to improve, make a listing of the measures you may take to create changes and get started!

    Knowing What Doesn’t Work

    Additionally, it is important to know exactly what doesn’t work. Maybe your opponents are popular on Instagram, however, they have been unsuccessful on Twitter. Even more precisely, you can look within each platform to see what areas are underperforming.  For instance, you might see their travel InstaStories may do good and result in high degrees of engagement; however, their video posts may be lacking opinions, views, or likes. Keep a close eye on their platforms and campaigns and also refer to the previous check-list to see whether they are maintaining appropriate practices. If they’re, their lack of success on one platform may be a hint the content niche just doesn’t work well there. You may also have a look at the content they’re producing to see what areas you should steer clear of. If vlogs are doing good however Q&A videos are underperforming in a big way; it’s a fantastic idea to change your focus elsewhere so as to avoid the exact same fate.

    Utilizing this info, you can save precious time and energy!

    Content Quality

    At a rut with regards to your creative flow. Not sure what video you should shoot next. Have a look at what’s been performing on your competitors and put a twist on this. Be cautious not to copy their exact content or style. You should be using their content and approaches as inspiration only. You may do that by shifting the specifics to suit your very own content style and personality. The more you can be, the greater your followers will appreciate your imagination and energy.

    Do not forget to listen to your followers

    Should you recreate a video which you thought would do nicely; but your followers just are not engaged or are vocalizing their dislike. It is time to recalibrate and do some more brainstorming. You may create a survey asking what individuals would like to see in the future; or maybe recreate some of your old popular content to improve its quality and bring it up to date. Get creative and do not be discouraged.

    The Bottom Line

    Competition is negative and your competitors may offer you a fantastic plan on what works and what does not work. From cautionary tales to inspiration and everything else; your competitors are a goldmine of advertising info. You simply need to know exactly what to search! Building a professional relationship is also possible by reaching out to competitors. You never know when someone is going to want to collaborate and share your work with their very own follower base. By keeping things professional, original, and creative; you can save yourself a fantastic quantity of effort and time as you work difficult to build your brand.

    Read Other Blogs of Rohit N Shetty

  • 5 ways Short videos can help you build your brand

    With Instagram Reels and YouTube Shorts, the reach of short videos on international systems is increasing by the day. While creators are first in line to make the most of such opportunities; brands too have a great deal to gain if they were to start Implementing such touchpoints.

    While Stories are utilized for a more spontaneous storytelling; the Reels are somewhat on the curation facet of the content creation process. It is snackable although not ephemeral, making it very different experience/product from Facebook. Iam seeing plenty of content around music/lip sync, comedy sketches, food and tutorials.

    A few likely YouTube Shorts use cases we discovered it might be best used to place up educational content; which explains real life conditions that may be resolved by the mark in question. Announcements, giveaways, content and brand involvement activities might also be planned with the aid of such brief videos. Shorts may be utilized to make swift adjustments to brand voice and persona.

    Show your human side

    Your brand is composed of individuals, that each has a story and a reason to be part of your company. A number of those videos are certain to be such that they help your consumers/customers feel close to your brand’s ethos.

    You can give space to your visitors to tell their stories and interact with your followers. To portray a slightly candid and yet strong presence on Instagram; Mumbai Police had put a Reel constituting a masked police officer wearing spectacles from the background of a Singham song. It helped add a coating of infotainment to the communication; whilst making sure the message got through in a palatable manner. The imagery of a real cop was key to it.

    short videos

    Collaborate for content

    Getting influencers on board to make short videos could work well, particularly whether you’ve a particular reason at the time.

    It might be about a product an advocacy campaign where you invite relevant people to be your voice. In case they’re going to share content on their personal profiles as well; ensure you make two separate pieces to maximise the impact.

    Educate your followers

    Virtually every business comes into presence attempting to address a problem. In several cases, individuals have to even be told about the problem’s existence in the first location. This is where short videos might help a brand assert their importance without being overbearing about the subject available. You may add a subtle CTA to push conversions.

    A number of brands have been going the Do it yourself way to maintain the attention of their users. Such videos normally have soft background music and describe a task being completed in a simple fashion. They either feature hands or use the stop motion technique to emphasize the stages of said task. Lately, Byju’s had shared a Reel to show a very simple way to make marbled milk newspaper.

    Campaigns

    Reporting and running campaigns through short videos can assist brands. Its a great way to draw clients attention. This can work very well on account of effective discussions where individuals are as of now keen on knowing more and are likely looking for the equivalent. So notwithstanding actually being a push, it can fill in as a force.

    Get found

    Short recordings can possibly drive commitment without the individual on the less than desirable end contributing an excess of time or exertion. The correspondence is quick and simple to devour. On their part; stages are pushing for an ever increasing number of individuals to make and devour such pieces. Hence possibly helping brands get found through short recordings.

  • Digital Marketing – The fashion that never fades

    Digital Marketing – The fashion that never fades

    Those of you born in the 90’s would remember the endless rows of banners and posters in the street announcing the birth of a product. The tall billboards never failed to garner attention. Pamphlets were a boon to the kids who used to make paper planes or boats of them. And flyers seldom served the purpose for inviting customers to the inauguration of a new shop.

    Digital Marketing – The fashion that never fades

    Advertising

    Advertising in the good old days was just a way to sell an idea, without paying heed to build long-term relations with the consumer. But just as time changes with the tides, the arena of advertising, too, has undergone a revolution. The same customers who used to get attracted towards billboards, now, view the same as ‘Oh God, another distraction!’ Such exasperated remarks are no wonder in this new age of digital marketing.

    An age where people spend more time on the internet than on the TV or out of their home, digital marketing has opened unprecedented opportunities for marketers to sell their products online. Unaffected by time and space and immune to the phenomenon of being labelled ‘outdated’, the internet has opened new dimensions that were never even thought of back in the days of our grandma and grandpa (a reason to feel proud of and tell stories about the same to them!)

    Online Marketing

    In this online platform for giving a huge leap to one’s business, the businessmen are the real gainers and consumer is the king. Given its boundless radius of influence, if you want to promote/sell your idea/product/service digitally, it is recommended you take the advice of digital marketing expertsto ensure that you’re investing time, effort and money in the proper direction. Some of the proven advantages of digital marketing over those of the traditional methods are:

    • As there is no geographical restriction on the web, you can target customers worldwide.
    • You save a lot of money as compared to advertising OOH or on TV.
    • The response rates can be measured in real-time.
    • It is possible to stay connected to the target audience.
    • Education or entertainment or both, you have the freedom to decide which strategy to opt for.
    • You can target the right customers on the basis of demographics and psychographics.
    • It is possible to keep track of how many people view your ads online.
    • A blessing in disguise to create brand awareness and brand loyalty.
    • Easy to divide the audience according to parameters like age, gender, occupation, etc.
    • The most sought-after tool for gathering reviews and feedback for your product.

    Unlike the degenerative stages that a society goes through, digital marketing is the fashion that can never go out of style, something whose impact can never fade. And if you are targeting to expand your business and build a thriving empire in the near future, it is high time you started using the internet for serving the purpose.

  • Facebook Marketing

    Facebook Marketing | The Ultimate Guide

    Facebook as we all know isn’t something that is unknown. And to say that every business present today needs a Facebook presence would be an understatement as Facebook has 1.4 billion daily active users. Let’s put that in perspective. That’s over 5X the population of the United States, 15% of the world population … and it’s still climbing. Which mean that Facebook is here to stay. And with such a large user base, ignoring Facebook really isn’t an option for most marketer.

    You can bet your ideal market is using Facebook nearly every day. The question is: how do you target all of those users with your marketing? It’s not only the sheer number of people, but the amount of our attention Facebook owns. Globally, the average user spends 50 minutes per day with Facebook properties. Considering the average person sleeps 8.8 hours a day, that means one-sixteenth of our waking hours are spent with our eyes glued to the social network.

    For many, Facebook is the internet. That said, is your business taking full advantage of it?

    Below you’ll find everything you need to know to become a master Facebook marketer. No matter if your business has had a Page for years or you’re just getting started, this comprehensive guide is for you.

    1. How to Setup a Facebook Business Page?
    2. How to get Facebook Likes
    3. What are Facebook Post Types?
    4. How to create a Facebook Marketing Strategy?
    5. Learn how to Advertise on Facebook
    6. Tracking and Measuring Results with Facebook analytics

  • Being Personal Is the Key to social media success

    Being Personal Is the Key to social media success.

    The most successful brands on social do several things right, or rather differently. Everybody who succeeds traces their distinctive path. However they all have one thing in common, they’re memorable. Memorable means different things to different people. However a business cannot hope to be on top of the target audience or brand recall unless they’ve created something different in this area. Usually, the winning brands are personable and relate-able. They exude personality. Plus they do not shy away from talking their minds.

    Its better to have some faithful followers than several indifferent ones.

    Being Personal Is the Key to social media successWhen you’ve a voice and are attracting individuals who share the same ethos, it is only time they’ll start to celebrate the content. So why do some companies have binge worthy sites and others have MEH written around them? Why do we subscribe to some YouTube channels rather than others? Since their content speaks to us. They’re, clearly, not separately addressing us. But we feel like a part of a clique or family. We’re actually a part of a clique or family. Though you send the identical content out to all of your followers, it’s another impact on everybody who consumes it.

    Ever felt, “This is just what I was thinking!” , when a video landed in your notification bar? You aren’t alone. When we’re and the voice of the right type of tribe, it feels like the brands could read our heads

    1. These brands have done their research well.
    2. They have cultivated authentic voice.
    3. They have drawn the right type of followers who look ahead to their content.
    4. They post at the right time.
    5. They socialize and their voice marks exactly what the voice of the tribe wants.

    Timely content which makes followers fall what they’re doing and click the notification doesn’t just occur. A good deal and the voice of the mark. However the character and the voice of the mark are the driving factors.

    Personable is special.

    To create a brand on social you need to give the followers something extra as well which makes them feel special. Technology, intuition, creativity, and courage: they all play a part in it. There aren’t any hard and fast rules, only the realization that you’re ultimately speaking to humans who’ve had sufficient .

    How may you make them perk up? Can or your brand? What do you’ve that they can’t turn off from?

  • Brand Building versus SEO

    Brand Building versus SEO

    There is no doubt you need to aim to build brand recognition and improve your business website’s internet search engine optimization. Brand building and SEO are equally important.  However, how should you plan your marketing efforts when the two priorities do not always align well? . As an example, if your small business suffers from a low brand presence  online, optimizing your site ranks well for the brand key words in search results page might not be effective. An example of this might be targeting the phrase Best Purchase instead of 32 inches LCD TV. In the end, several individuals will likely be looking for all those particular phrases if they are not familiar with your business in the first place.

    The converse also holds true. If you are looking to construct a business that’s effective in the long term. You want a familiar brand, not merely a high rankings for search terms. Home Depot, for instance, doesn’t fare well in search results page; but still leads the home improvement business and enjoys huge brand recognition. Here is how to balance these competing opportunities to advertise your brand and build traffic via internet search engine results:brand building vs seo Rohit N Shetty

    Examine the capacity of Branding Your Business.

    Decide whether or not to concentrate on brand building or Search engine optimization by assessing your company model and long range objectives.

    Are you looking to make a couple dollars selling products online? . If this is so, there is no reason to construct traffic for brand key words. Concentrate instead on the purchaser oriented phrases your target clients will be searching for in search engines, as determined by keyword study and the search keywords found on your web analytics application. On the other hand, brand building can be crucial if you would like to enlarge your business’s web presence and become known as a leader in your industry. If that’s the case, consider splitting your attempts. Increase brand recognition by contributing to industry web sites and social networks sites. This will help to improve your ranking for the brand keywords.

    Consider targeting generic keywords and phrases in your search engine optimization efforts. At least, till your recognition develops to the point which brand key words traffic is self sustaining. Consider the new role of personalized search. Lately, Google launched Search, Plus Your Planet, that shows items a business determines is to it based on its personal connections applicable to it based on its personal connections. Instance, say you subscribe to the RSS feeds of Search engine optimization based results. For With Google’s new feature, it distinct websites about bodybuilding, a notoriously aggressive search environment. Whenever you search using key words related to bodybuilding, then you may get results in sites because you are already following them.

    With Google’s new feature, it does not matter that the sites are not sites than companies with no strong. Due to sites than companies with no strong to sites than companies with no strong. Companies with recognized brands are usually more inclined sites than companies with no strong networks picture. Brand building can be an important way to leapfrog the traditional SEO rankings and draw more traffic to your site.

    Recognize the Ideal Blend

    Regardless of what industry you’re in or the sort of business you’re endeavoring to assemble, consider including both brand building and SEO in your promotion strategy. You don’t need to center solely around one method to the detriment of the other.

    In the event that you establish that brand building should satisfy better, center around building joins from different sites indicating back your own pages that utilization mark watchwords as your stay content. The underlined content that individuals tap on to pursue a connection; and put a huge exertion in your online networking nearness. Notices of your image in online networking are probably going to prompt expanded presentation and more prominent mindfulness. As your image mindfulness develops, you can dial down the measure of time spent on conventional watchwords.

    Also, regardless of whether you intend to depend on conventional keywords query items for the main part of your movement. There’s still an incentive in doing some brand building exercises. Make sure to incorporate no less than a couple of brand keywords in your SEO exercises. This will receive the rewards they can convey to your site.