Find out which schema types are most prominent across industries including travel, education, home improvement, health care, and finance. With so much content to process, search engines prefer data on a website to be structured in a way that helps…

In today’s world, every one of us is bombarded with marketing messages in any moment, any place, and on any device. This poses a big question to entrepreneurs: “How do we make our campaign stick out from the masses? ”…

Largest Contentful Paint is a brand new Google user experience metric and soon to be a ranking factor. Learn what’s and how to optimize for it. Largest Contentful Paint (LCP) is a Google user experience metric. It’s set becoming a…

It isn’t too late to prepare for a Google Page Experience update even as it is rolling out. Learn how to gain a competitive edge in Search. If you have got your finger on the pulse of Google and its…

Conversational insights marketing platforms allow brands to utilize AI powered chatbots; to speak to consumers, Implementing conversational insights to guide clients through each stage of the buying funnel. For at least 2 decades, Google along with other search engines have…

Google Discover is excluding Satire and 4 other types of content. There’s a report of non-satire content being excluded. Google upgraded it’s Google Discover policies to add five types of content that can be excluded from being advocated. Publishers should…

Focusing on a content-first strategy ensures your marketing plans don’t go to waste in this unpredictable year. More on a successful marketing strategy

Brand Communication, Be it on social media or mainline advertising, here are a few themes that we see continuing in communications in 2021

Digital Marketing is the key for marketers in the new normal. 2021 has a host of noew challenges for Digital Marketers

You should follow your competitor on social media to understand the types of content used by your competitor for branding and many more.