PPC Archives - Rohit N Shetty

3 RSA experiments to optimize your PPC campaigns

Testing for responsive search advertising (RSA) may be challenging yet beneficial. Many advertisers and marketers were dismayed when Google decided to relegate the extended text ad (ETA) to dinosaur extinction.…

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October 6, 2022

Google Ads Announces Top 3 Priorities for 2022

Google Ads sheds light on their top three priorities for 2022: automation, measurement, and privacy. Learn how they're tackling these topics

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February 22, 2022

PPC

Pay-per-click (PPC) trends 2020

As the world of Pay Per Click becomes increasingly competitive, it's not been more important to make sure you're spending your budget economically and maximize your return on Investment. However,…

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December 23, 2019