Search is changing faster than ever before.

Customers are no longer relying solely on Google’s traditional search results. They’re asking questions directly to ChatGPT, Gemini, Perplexity, Claude, Microsoft Copilot, and Google’s AI Overviews. Instead of browsing ten blue links, users increasingly receive AI-generated answers that summarize information and recommend brands.

This shift has introduced a new marketing discipline called Generative Engine Optimization (GEO).

In this episode, Rohit Shetty explains why SEO is not dying but evolving into a broader strategy where businesses optimize not only for search engines but also for AI systems that influence purchasing decisions.

You’ll discover how AI determines which companies deserve citations, why traditional SEO remains essential, and how structured data, topical authority, factual accuracy, earned media, and brand trust influence AI-generated recommendations.

Drawing on recent industry research and practical frameworks, this masterclass explains how organizations can build long-term AI visibility while strengthening their existing SEO investments.

Whether you’re a CMO, SEO professional, digital marketer, founder, content strategist, or agency leader, this episode provides actionable insights to prepare your business for the next generation of search.

What You’ll Learn

• Why SEO is evolving into Generative Engine Optimization (GEO)
• How ChatGPT, Gemini, Perplexity, Claude, and AI Overviews influence buying decisions
• The relationship between SEO rankings and AI citations
• Why structured data and entity optimization matter
• How earned media influences AI trust
• Proven GEO optimization techniques backed by research
• How to measure AI visibility
• Why SEO and GEO should be executed together