Largest Contentful Paint: An Easy Explanation
Largest Contentful Paint is a brand new Google user experience metric and soon to be a ranking factor. Learn what’s and how to optimize for it. Largest Contentful Paint (LCP) is a Google user experience metric. It’s set becoming a…
4 ways to optimize for Google’s Page Experience Update
It isn’t too late to prepare for a Google Page Experience update even as it is rolling out. Learn how to gain a competitive edge in Search. If you have got your finger on the pulse of Google and its…
Conversational insights going beyond guesswork in marketing and keywords
Conversational insights marketing platforms allow brands to utilize AI powered chatbots; to speak to consumers, Implementing conversational insights to guide clients through each stage of the buying funnel. For at least 2 decades, Google along with other search engines have…
Google Discover Now Excludes 5 Kinds of Content
Google Discover is excluding Satire and 4 other types of content. There’s a report of non-satire content being excluded. Google upgraded it’s Google Discover policies to add five types of content that can be excluded from being advocated. Publishers should…
Where do you take your marketing strategy from here?
Focusing on a content-first strategy ensures your marketing plans don’t go to waste in this unpredictable year. More on a successful marketing strategy
Brand communication trends that will define 2021
Brand Communication, Be it on social media or mainline advertising, here are a few themes that we see continuing in communications in 2021
Digital Marketing in the new normal
Digital Marketing is the key for marketers in the new normal. 2021 has a host of noew challenges for Digital Marketers
Why You Should Follow Your Competitors On Social Media
You should follow your competitor on social media to understand the types of content used by your competitor for branding and many more.
10 Reasons Why SEO Doesn’t Work
There are several reasons Search engine optimization doesn’t work. It varies from unrealistic anticipation to internal factors of the company to improper source allocations. Check out 10 of them here. As somebody who has spent an important part of their…
How Search Engines View H1 Tags & Why They Still Matter
Find out how important an H1 tag is for SEO today. Here’s what headers on pages mean and how they are viewed by search engines.
