Introduction In recent years, the emergence of artificial intelligence (AI) has revolutionized various industries, including digital marketing. One particularly promising aspect of AI in this field is generative AI; which…
Marketing has always been an essential component of any business. It plays a vital role in creating brand awareness, attracting new customers, and retaining existing ones. However; creating an effective…
Nostalgia marketing is a marketing technique that has become increasingly popular in recent years. This marketing strategy is based on the idea that people often have fond memories of products,…
Deterministic data plays a crucial role in marketing campaigns as it provides reliable and accurate information about customers and their behaviors. Deterministic data is data that can be directly linked…
There are several ways that digital marketing can go wrong. Listing below my my top 11 reasons which where #DigitalMarketing can go wrong: Lack of strategy: Without a clear strategy…
It's difficult to predict with certainty what types of content will be popular in 2023, as trends and tastes can change quickly. However, some types of content that have been…
Power BI is a powerful data visualization and reporting tool that allows you to create interactive dashboards, reports, and charts using a wide range of data sources. One way to…
It is difficult to predict exactly how AI will be used in digital marketing in 2023; as the field is constantly evolving and new technologies and applications are being developed.…
Testing for responsive search advertising (RSA) may be challenging yet beneficial. Many advertisers and marketers were dismayed when Google decided to relegate the extended text ad (ETA) to dinosaur extinction.…
Explore the elements and outcomes that make data-driven SEO strategies the star of modern marketing - lots of stats and case studies included