You are currently viewing AI and Digital Marketing

AI and Digital Marketing

We are in 2019 and regarding technology, the planet has come a long way. There have been path breaking advancements in technology as the start, like Android, self-driving automobiles, Virtual Reality, the initiation of the Mars Rover to name a few. Artificial Intelligence is the most recent addition to this list. AI was a trending subject for quite some time now and it’s an undoubtedly fantastic effort. AI is intelligence shown by machines. Digital online marketing is among the principal applications of AI, that has been producing information in unique fields with its requirements. AI is revolutionizing in all industries, and promotion, already in its own growing phase, is the second target of AI this year.

ai digital marketing

The Relationship between AI and Digital Marketing.

AI holds exceptional future opportunities within the field of advertising. AI allows predictive analytics, best experience for clients, and targeted advertising that can undoubtedly offer businesses with greater ROI. In the past, many entrepreneurs were reluctant to integrate their plans with artificial intelligence. The witness is that this season there’s considerable confidence among marketers with regards to AI. Through additional processes such as the Internet of Things, large data and machine learning, AI has made its existence this season.

However, these are the only components that eventually contribute to unleashing the potential of AI. 2019 will see remarkable changes and affect due to AI applications.

 Impact of AI on digital marketing

AI’s on-line support interaction is really flawless. Machines may easily predict the behaviour and decisions regarding the purchaser and use that information to solve problems in future.

Increased User Experience

A fantastic user experience is the only thing that keeps the audience flowing into the website. The web site should be in such a way that it offers visitors easily of use. With the usage of AI in digital advertising, it’s going to be a lot easier to predict the behaviour of the purchaser, search cycles, buyer character, etc.

The other thing that is significant is the ease of customer support and chatbots are the ideal choice to take care of problems in a far faster speed.

Better Return on Investment

High degree image recognition is among the attributes of AI that may make payment processes faster. It can solve safety concerns involved with online transactions. Machine learning helps collects data from consumer behaviors, also adds up to its stock with better database design. According to audience interest, it offers a better algorithm of decision which brings out excellent ROI. Easier Search Sessions: Though the present search sessions of consumers are fairly well, sometimes they may get confusing or awkward. With digital advertising infused with the AI, the search engines will receive considerably brighter and hazard free, as AI may easily monitor user’s behaviour and predict their future decisions and internet behavior.

Revenue Forecast

Marketing is continuous, fluctuating location, and also an adverse fluctuation may cause too many commercial changes, the best example for this is fantastic Recession of 2008. It is simpler to forecast future market trends with AI, so consequently, the electronic marketing trends that are fundamental are implemented to save a fantastic deal of inconvenience later.

Reaching the Right Target Audience

Reaching the right individuals is very essential to bring value to your brand and its assets. Digital advertising based on AI makes it simpler reach out to the target audience as it helps to find individuals dependant upon their attention, demography, interests, along with other aspects.

Better Advertising

The ideal way to promote a brand is by way of advertisements. Since AI gathers and analyses user information and predicts their behaviour, creating posters of brands according to audience’s preferences would be watching advertisements based on their interests.


AI, being an active technology on the increase, may create wonders at a large number of fields including Digital Marketing. In advertising AI implementation, strategies not only make things easier for brands, but solve customer problems as well.

Click Here to read Digital Marketing blogs by Rohit N Shetty

Rohit Shetty

Rohit Shetty born and brought up in Mumbai is a Digital Marketer by profession and a writer and philanthropist by passion. Rohit started his career with First Step Publishing in Mumbai in 2011 as a Digital Marketer and excelled in the field of Publishing. With First Step Publishing, Rohit eliminated the cumbersome process of waiting for a writer to get published. With First Step Publishing, Rohit Shetty has been known for marching forward with some great titles and allowing first-time authors to find a platform and publish their content in a market space that focuses on branding a certain 'author' rather than scouring talent. In an interview with DNA, First Step Publishing has been reported to be one of the fast-growing publishing firms based in Mumbai. The firm has the tagline 'Paying Ways For New Writers' which is meant to reflect the motive with which it was founded. Rohit Shetty holds two National Records Records being Book With the Shortest Title " i " with Limca Book of Records Special Literature Edition and with India Book of Records as well. He holds the title of the Most Published poet of India in 2012 and 2013 with India Book Of Records and Unique World Records. Apart from writing, Rohit is also an active Philanthropist and works towards Education and Health sectors. Awards and Recognitions Nominated four times for India’s Fourth Highest Civilian Award Padma Shri in 2017, 2018, 2019 and 2020 2012: Rohit has been recognized for his work and felicitated at the Grand Finale of Mulund Fest in 2012 by MLC Mr Charan Singh Sapra and MPCC President Mr Manikrao Thackrey 2012 and 2013: Most Published Poet by India Book of Records 2015: Book with the Shortest Title from Limca Book of Records, India Book of Records 2018: Member of NITI Ayog Atal Movement of change and Mentor of Change 2019: Nominated by Social Samosa as 40 Under 40 Digital Marketers in India 2019: Rohit Digital Marketing Blog ranked 13th Spot as India's Best Digital Marketing Blog by Expertido 2019: Rohit Digital Marketing Blog was also Ranked in Top 50 India’s Best Digital Marketing Blog by Feedspot 2019: Received prestigious Dr APJ Abdul Kalam Memorial Award for work towards building the nation 2020: Global Brand Icon Awad by Brand Opus 2021: Rashtriya Prerna Award

Leave a Reply