3 Vital Elements to Build Your Brand Image via Responses on Social Media

Social media is one of the most important means of building your online brand image. There are many brands like Tesco, Sainsbury and Xbox who have upgraded their brand image…

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Creating a Strong Brand Identity: A Synthesis of David Aaker’s Model and the Role of AI

David Aaker's Model for Creating Brand Identity with AI David Aaker's model for creating brand identity is a four-perspectives framework that helps businesses to understand and manage their brand. The…

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The Framing Effect: Unveiling Psychological Nuances in Brand Strategy

In the ever-evolving landscape of marketing and brand strategy, understanding human psychology plays a pivotal role in crafting effective campaigns and resonating with target audiences. One psychological phenomenon that has…

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