Technology is ever-growing. Years ago, if you stood by the industrial trend then, it does not imply that you need not redefine it further. Being stuck with a single technology…
Social media is one of the most important means of building your online brand image. There are many brands like Tesco, Sainsbury and Xbox who have upgraded their brand image…
Social selling isn't just for salespeople - it's become a crucial way for marketers to attract and nurture the right people, and for account managers to delight their customers to…
Caffeine is a central nervous system stimulant most commonly found in tea, coffee, and cacao plants. Caffeine can be best described as a bitter substance that is present in more…
A study published by Microsoft aims to identify the most crucial trends in marketing for the 2020s. The study contains a section on trends in marketing skills, with lists of…
LinkedIn rolled out a new page dedicated to insights and research, which is designed to help marketers make informed decisions
Facebook has announced it'll Remove its ad relevance score as part of a broader switch to a more granular, applicable ad metrics to help improve performance. As per Facebook: as…
David Aaker's Model for Creating Brand Identity with AI David Aaker's model for creating brand identity is a four-perspectives framework that helps businesses to understand and manage their brand. The…
Artificial intelligence (AI) is rapidly changing the world, and the field of data analytics is no exception. AI-powered tools are already being used to automate many of the tasks that…
In the ever-evolving landscape of marketing and brand strategy, understanding human psychology plays a pivotal role in crafting effective campaigns and resonating with target audiences. One psychological phenomenon that has…
