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Read more about the article Will AI Take Over Data Analytics?
AI / Analytics / Blog / Digital Marketing

Will AI Take Over Data Analytics?

Artificial intelligence (AI) is rapidly changing the world, and the field of data analytics is no exception. AI-powered tools are already being used to automate many of the tasks that…

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August 17, 2023
Read more about the article The Framing Effect: Unveiling Psychological Nuances in Brand Strategy
Blog / Brand Building / Digital Marketing

The Framing Effect: Unveiling Psychological Nuances in Brand Strategy

In the ever-evolving landscape of marketing and brand strategy, understanding human psychology plays a pivotal role in crafting effective campaigns and resonating with target audiences. One psychological phenomenon that has…

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August 17, 2023
Read more about the article The Synergy Between AI and Data Analytics: A Human-Centric Perspective
AI / Analytics / Blog / Digital Marketing / Generative AI

The Synergy Between AI and Data Analytics: A Human-Centric Perspective

Introduction In the ever-evolving landscape of technology, artificial intelligence (AI) has emerged as a transformative force across various industries. One area that has witnessed a profound impact is data analytics.…

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August 10, 2023
Read more about the article GA4 – Pairing Goal Tracking with Expectations
Analytics / Blog / Digital Marketing

GA4 – Pairing Goal Tracking with Expectations

The transition to GA4 presents a unique opportunity to reevaluate your client objectives and how you monitor the success of their campaigns. As we've moved from Universal Google Universal Analytics…

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August 10, 2023
Read more about the article Unlocking the Future of Talent Acquisition: Recruitment Marketing with Generative AI
AI / Digital Marketing / Generative AI / Recruitment AI

Unlocking the Future of Talent Acquisition: Recruitment Marketing with Generative AI

Introduction Recruitment has always been a critical aspect of business growth, and as technology continues to evolve, the way companies attract and engage potential candidates is also undergoing a transformation.…

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August 2, 2023
Read more about the article Generative AI in Digital Marketing: Expectations vs Reality
AI / Digital Marketing / Generative AI

Generative AI in Digital Marketing: Expectations vs Reality

Introduction In recent years, the emergence of artificial intelligence (AI) has revolutionized various industries, including digital marketing. One particularly promising aspect of AI in this field is generative AI; which…

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June 15, 2023
Read more about the article Iron Your Marketing Strategy with Generative AI
AI / Analytics / Generative AI

Iron Your Marketing Strategy with Generative AI

Marketing has always been an essential component of any business. It plays a vital role in creating brand awareness, attracting new customers, and retaining existing ones. However; creating an effective…

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May 5, 2023
Read more about the article Nostalgia Marketing
Blog / Digital Marketing / Marketing

Nostalgia Marketing

Nostalgia marketing is a marketing technique that has become increasingly popular in recent years. This marketing strategy is based on the idea that people often have fond memories of products,…

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March 29, 2023
Read more about the article Deterministic Data in Marketing Campaigns
Analytics / Blog / Digital Marketing / Marketing

Deterministic Data in Marketing Campaigns

Deterministic data plays a crucial role in marketing campaigns as it provides reliable and accurate information about customers and their behaviors. Deterministic data is data that can be directly linked…

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March 6, 2023
Read more about the article Where does digital marketing go wrong?
Digital Marketing

Where does digital marketing go wrong?

There are several ways that digital marketing can go wrong. Listing below my my top 11 reasons which where #DigitalMarketing can go wrong: Lack of strategy: Without a clear strategy…

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January 29, 2023
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