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CMO’s 20 pursuits for 2020

Today’s CMOs are a stark contrast of what they were just a decade ago. Rather than being holed up in their offices working with advertisers, contemporary CMO have their hands in concentrate and a lot of pots on connecting with clients to build a high excellent customer experience. This may become much more significant in the future as the function of marketing extends to all regions of a brand new. It is not sufficient to simply create catchy campaigns, contemporary CMOs have to balance several teams and responsibilities. Whilst the chance ahead is a thrilling one, it is also a difficult time for CMO’s.

Based on a report by Harvard University Business Review, CMOs are disliked by their CEOs, 80 percent of Chief executive officer Report stewing over their CMO’s underperformance and the prospect of firing them. Perhaps this is why more than 40 percent of today’s CMOs have their job for a couple of years or less. However, for CMO’s that know how to lead – and – take benefit of the constantly evolving business environment – the potential is high.

The 2020 CMO needs to master these 20 pursuits:

Work in each department

Marketing is no longer isolated. As a leader of customer expertise, the CMO needs to include departments such as IT and client support and be well educated and conscious of their endeavours.

Use analytics to increase productivity

It is a data. Modern CMOs should comprehend analytics and utilize information to drive their strategy and performance.

Impact strategy with C Suite

The CMO has a part to play in the C Suite and has to bring a client facing viewpoint to other executives.

Act as a CTO

As a way to manage technology, the CMO has to be conscious of its capacities and be capable in programs, while staying ahead of new advances.

Construct the internal brand

Culture plays a part in customer expertise and promotion. Working with some other executives, the CMO assists establish the internal brand to create a client focused company.

Be socially responsible

CMOs must connect with a cause. Consumers prefer brands which are socially responsible and wish to support companies that take a stand.

Know and target Gen-Z

Consumers are shifting. CMOs need to stay ahead of trends and find ways to reach picky Gen Z’ers who do not watch traditional ads. They need to comprehend influencers and social marketing.

Think globally.

No business is an island. CMO’s must think beyond borders and consider other cultures and states in their marketing strategies.

Concentrate omni channel

Marketing includes all channels clients use to contact the brand, and clients expect consistent experience in all channels. Omni channel marketing supports the large image and doesn’t leave a particular channel or customer.


CMO’s frequently have the capability to push at the envelope. Staying with the trends is no longer the best entrepreneurs sets trends for the future and lead the charge.

Set the vision

The CMO is the inner cheerleader who places the vision and course of the company and encourages employees from all departments to get on board.

Advocate for the brand’s purpose

CMOs must be their brand’s greatest advocate, in good times and bad.

Deliver tangible results

As advertising spend is diluted and customer expertise spending Budget becomes allocated everywhere, CMOs have the critical liability of delivering proven results.

Interact with customers

To be effective, CMOs should know and understand customers. Interact with them, find out about them and build relationships.

Be culturally relevant

Marketing needs to maintain contact with problems and current trends.  CMOs have to have an ear to the ground to remain relevant.

Stand out and do the unexpected

Most successful companies do not make it to the top by playing it safe. The CMO needs to take the lead to do something that puts their mark on the map.

Connect emotionally

The best sales pitch does not mean a thing if it does not leads to emotional connection. Discover a way to play on emotions, both happy and sad.

Develop future marketers

Marketing is a team sport. The CMO cannot do it alone and have to mentor climbing talent to create the next generation of great marketers.

Build trust

Customer expertise and loyalty centre around trust. The CMO leads the way to make open and sincere relationships with customers.

Depend on comments

The best CMO is not afraid to ask for feedback, both by co-workers and customers. Strong results come from applying that comments and staying nimble.

Winning CMOs of the future will have to do more than simply lead marketing. They have to take a stand, connect with clients and find ways to put their business on the map.

Rohit Shetty

Rohit Shetty born and brought up in Mumbai is a Digital Marketer by profession and a writer and philanthropist by passion. Rohit started his career with First Step Publishing in Mumbai in 2011 as a Digital Marketer and excelled in the field of Publishing. With First Step Publishing, Rohit eliminated the cumbersome process of waiting for a writer to get published. With First Step Publishing, Rohit Shetty has been known for marching forward with some great titles and allowing first-time authors to find a platform and publish their content in a market space that focuses on branding a certain 'author' rather than scouring talent. In an interview with DNA, First Step Publishing has been reported to be one of the fast-growing publishing firms based in Mumbai. The firm has the tagline 'Paying Ways For New Writers' which is meant to reflect the motive with which it was founded. Rohit Shetty holds two National Records Records being Book With the Shortest Title " i " with Limca Book of Records Special Literature Edition and with India Book of Records as well. He holds the title of the Most Published poet of India in 2012 and 2013 with India Book Of Records and Unique World Records. Apart from writing, Rohit is also an active Philanthropist and works towards Education and Health sectors. Awards and Recognitions Nominated four times for India’s Fourth Highest Civilian Award Padma Shri in 2017, 2018, 2019 and 2020 2012: Rohit has been recognized for his work and felicitated at the Grand Finale of Mulund Fest in 2012 by MLC Mr Charan Singh Sapra and MPCC President Mr Manikrao Thackrey 2012 and 2013: Most Published Poet by India Book of Records 2015: Book with the Shortest Title from Limca Book of Records, India Book of Records 2018: Member of NITI Ayog Atal Movement of change and Mentor of Change 2019: Nominated by Social Samosa as 40 Under 40 Digital Marketers in India 2019: Rohit Digital Marketing Blog ranked 13th Spot as India's Best Digital Marketing Blog by Expertido 2019: Rohit Digital Marketing Blog was also Ranked in Top 50 India’s Best Digital Marketing Blog by Feedspot 2019: Received prestigious Dr APJ Abdul Kalam Memorial Award for work towards building the nation 2020: Global Brand Icon Awad by Brand Opus 2021: Rashtriya Prerna Award

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